Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

How to Target Buyers

By Ivana Taylor   |   August 26, 2011

When was the last time you said or thought “How many times do I have to tell you?!”

If you have any relationships with kids, this conversation is alive and well in your personal life.  And when it comes to sales and marketing… Read More »


Did you watch it?

By Charlie Cook   |   August 25, 2011

Last week I showed you where to watch a video that could change your life.

So, if you haven’t already… Read More »


10 Ways To Become an Influencer

By Ivana Taylor   |   August 15, 2011

A couple of times a week, I am contacted by authors, writers, PR people and CEOs of companies launching new products for small business owners.

When I get a call, I always ask how they found me.

And the answer is always… Read More »


Three Habits That Build Wealth

By Charlie Cook   |   August 2, 2011

Bill is a friend of mine who is smart, hard working and dedicated to his management consulting business.

His clients love him, but his business is stagnating. He gets referrals occasionally, but considering how… Read More »


Which Are You Doing? Making A Living Or Running A Business

By Charlie Cook   |   June 28, 2011

Years ago, when we moved to our current large-ish home here in Greenwich, Connecticut, with two young children and a graphic design business to manage, my wife opted out of home cleaning, and hired a cleaning service instead.

She hired a service started by… Read More »


Social Media & Web Marketing – Done For You

By Charlie Cook   |   June 23, 2011

Want more clients this year?

Wish there was a simple way to use the web and social media to get the phone ringing and pull in more sales for your local business?

The problem is… Read More »


A Very Bad Mistake (exposed)…

By Charlie Cook   |   June 21, 2011

Even the smartest local business owners make this costly mistake and it’s one that could be costing you more than $205,000 a year in lost income.

What’s the BAD mistake I’m referring to? Read More »


7 Foolproof Business Networking Tips

By Eric Garner   |   May 4, 2011

Not everyone has the confidence to be a natural networker.

In fact, when asked, it is the one thing that people wish they were better at in business networking and social events. So how do you go about learning the tricks of meeting new people and getting on with them with confidence? Here are 7 important tips. Read More »


The Top 3 Ways To Make More…

By Charlie Cook   |   May 3, 2011

No matter what you sell, there are only 3 ways to make more money. Do you know what they are?

1. Attract more prospects
2. Convert more of your prospects into paying clients
3. Get each client to buy more from you

That’s it! Just 3 simple ways to grow your business. Which are you focused on? Most people make the mistake of focusing on the…

Read More »


The 3rd Marketing Lie You Should Know…

By Charlie Cook   |   March 29, 2011

What’s the fastest way to put yourself out of business?

It’s to assume that because you’ve got a great product or service (or as Henry David Thoreau put it, a better mouse trap) that people will beat a path to your door.

This is one of the biggest lies people tell themselves as they watch their businesses struggle to survive.

The key to having a successful small business… Read More »