Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

The One Money-Making Formula I’ve Never Shared

By Charlie Cook   |   March 21, 2011

This season I’ve logged 32 days of skiing, all while continuing to grow my business. Want to know how to make a hefty income that’ll allow you to live and work from anywhere too?

Making 6 figures and giving yourself more time sounds like a tall order, but I’m going to tell… Read More »


How to Create Top-Selling Products

By Charlie Cook   |   March 3, 2011

What’s the simple secret to creating products and services that sell like crazy?

In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. Read More >>


How to Avoid Paying a $100,000 “fee” on your website

By Charlie Cook   |   February 25, 2011

You wake up, first thing in the morning and groggily make a cup of coffee and a bowl of oatmeal.

As you sit down in front of your computer, you sip away on your coffee and begin your normal routine of checking all your websites. Your first one comes up fine.

The second one… Read More »


How To Write Your Tagline…

By Charlie Cook   |   February 15, 2011

Recently I decided I hated the tagline for my business. Well maybe “hate” is too strong a word, but I was sick of it and didn’t feel like it represented what my business is about.

And isn’t that what a tagline is supposed to be? A description of what you do, what makes you unique and the benefit you provide – all wrapped up in just a few words. Read More »


Why Your Customers Buy…

By Charlie Cook   |   February 10, 2011

“The best advertisement for the mountain is when it snows in Boston and New York.” That’s what I was told as I rode up the lift with one of the ski patrollers and while it made sense, it didn’t.

You see over the last week, the skiing had been fine at my local mountain, but we hadn’t gotten any new snow to speak of. The big storm that had hit New England had hammered the coast, dumping over two feet or more from Boston to New York.

So, even though we had no new snow, and the skiing was just okay, the word was people would be heading north to ski in droves and the mountain would be mobbed. Read More »


7 Ways to Keep Your Small Business Marketing Resolutions

By Charlie Cook   |   January 12, 2011

We all like to use the New Year to jump-start our good intentions, making resolutions to do better at work, exercise more, and do whatever we didn’t do last year for our families. This year, I’ve made it easy for you to tackle the work part; I’ve written resolutions for you. And, just as importantly, I’ll show you how to keep them. Read More »


How To Reach Your Goals In 2011

By Charlie Cook   |   January 4, 2011

Want to know how to make 2011 your best year ever?

At the end of the year some people indulge in making New Year’s resolutions. They promise themselves they’re going to stop digging into the cookies or ice cream before bed, go to the gym more often, get more sleep, close more sales and a whole lot of other stuff.

Have you ever done this?

Read More »


What Should Be On Your Marketing Wish List?

By Charlie Cook   |   December 23, 2010

Imagine for a moment that Santa Claus does exist. (After all, the U.S. Postal Service collects tens of thousands of letters addressed to him each year). Pretend that he’s going to put the things you need to succeed with your business in his bag and deliver them to your door.

What would you ask him to bring? Do you know what you want and need to make your business a lasting success? Read More »


How To Turn Ideas Into Income

By Andrew Pek   |   December 22, 2010

One of the biggest challenges facing small businesses these days is translating IDEAS into INCOME.  Most organizations are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that.  Unfortunately, this is often where creativity and innovation meet a roadblock.

Read More »


How Santa Rings In A Blizzard of Sales Every Year

By Charlie Cook   |   December 21, 2010

You gotta love Christmas, unless you’re a Grinch. Saturday, my wife and I walked across the street to our neighbors’ Christmas gathering of… a hundred and fifty plus friends.  It’s great to have an excuse to get together with friends and also to have them over, as we did on Sunday, though our dinner party was only for eight.
Speaking of good cheer…

What’s that ringing sound you hear at this time of year?

It’s the sound of cash registers ringing up the sales generated by Santa Claus. Just because he’s old, overweight, long-haired and unshaven and dresses funny, don’t overlook his success.

Santa is a top marketing expert and  you can become one too, if you follow his methods.  Read more >>