Cathy, a business writer, emailed me and said, “Boy, do I need to work on my web site this year!” I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a “hard sell” >>(Read more)

On my way to a recent visit to the hospital with my teenage son who got injured during a wrestling match (a benign injury that required an x-ray), I wondered what I would write my next blog post on. Within in 10 minutes of our arrival I had the answer. I should have known a visit to the hospital would lead to good material.

The emergency room process at a quality suburban hospital is quite simple: check-in, see the desk to verify insurance, see a nurse to write a report and then sit in a patient room until the on-call doctor shows up to check you out. My issue was with the insurance check part of the process. Read More »