Charlie Cook's MArketing for Success Insider's Club

Internet Marketing

Use These 2 Numbers To Double Your Business in 2010

By Charlie Cook   |   January 7, 2010

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals.

Everyone wants to see growth in sales and net revenue. It’s important for small business owners to set revenue goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals. Read More »

Your Social Media Plan For 2010

By Rachel Minihan   |   December 30, 2009

2009 was a big year for social media!  YouTube starting seeing 1 billion hits per day.  Facebook topped the 350 million users mark.  Twitter became the most used word in the English language. And, the big search engines recognized the power of the micro-blog and incorporated this content into their search results.

Watching all of these successes, the message has come through loud and clear that social media/networking/content is now a significant platform on which we, as business owners, must be present. Read More »

Twitter Direct Messages For Dummies

By Laura Roeder   |   December 26, 2009

Have you ever been on twitter felt unsure if you should send a communication as a direct message or @ reply? I’ve got your answer.

First a little refresher course – @ replies and direct messages are the two main modes of communication on twitter. For a detailed explanation of @ replies, check out the article Demystifying The Twitter @ Reply.

On to direct messages! Unlike @ replies which are public, direct messages are private. Only you and the recipient can see them. They will not show up for anyone else, including in a Google search. Read More »

Follow Me Already!

By Rachel Minihan   |   December 16, 2009

I just hung up with a frustrated colleague.  I had invited her to follow one of my new Twitter accounts and she quickly called by phone (I know, I know – that’s sooo 2008!) to say, “I’ve been using Twitter for two months and I’m providing quality content.  I only have 24 followers.  You just opened that account and you already have that many.  How can I get more followers?!?!?”

Before we go any further, let me digress and mention that using Twitter is NOT all about how many followers you can collect.  It is about the relationships that you build.  Read More »

7 Website Resolutions For Entrepreneurs In 2010

By Mike Benson   |   December 15, 2009

With unemployment at its highest levels in years as 2009 wraps up, many people are taking matters into their own hands. And many are finding success online.

The Web is a crucial place to do business, especially at this time of year. Anyone paying attention knows this, but you may not know the significance of the statistics. It’s too soon for 2009 numbers, but in 2008, Nielsen announced that the number of online shoppers had increased 40 percent in the last two years to 875 million people worldwide.

To turn more of those shoppers into loyal customers in the New Year, marketers and Web developers need an ambitious online plan. Read More »

Demystifying the Twitter @ Reply

By Laura Roeder   |   December 12, 2009

Today I want to clear up something that is the most common points of confusion for new and seasoned twitter users alike.

The “@ reply” versus the “direct message”. What EXACTLY is the difference and when are you supposed to use each?

And perhaps more importantly – what in the world am I talking about? Read More »

Top 2 Things You Should Know About SEO

By Nelson James   |   December 8, 2009

Is SEO finally dead?

Many claim that SEO is dying – that the whole theory behind it will soon stop having any relevance. People have been making this claim for years, and some are making this claim even as I write this post.

The truth of the matter is Read More »

Which URL Shortener To Use To Improve Your Social Media Marketing

By Ash Buckles   |   December 1, 2009

Many social media sites have been integrating URL shorteners into their product because it helps control the formatting of their page. Site owners are accepting more user-generated content than ever and with that acceptance the control over formatting is being turned over to the user.

The benefit of a shortener for site owners is being able to control the length of any URL to a specified range of characters. It may be a matter of forcing characters to fit into a design or it may be for aesthetics. Read More »

Why Social Media Creates Fear, Terror, Panic And What To Do About It

By Rachel Minihan   |   November 30, 2009

Fear, terror, panic . . . call it what you will, but this look slinks onto people’s faces as I talk with them about opening up their businesses and/or themselves to the world at large via social media outlets.  The reaction isn’t surprising since new things are often scary with “what ifs” swirling around in your mind.

If you relate to any of the following “what if’s,” recognize that you are not alone in worrying about the unplanned nature of social media, but don’t let it stop you! Read More »

Recession-Proof Marketing Tips: Learn from Kellogg’s

By Dave Bascom   |   November 24, 2009

When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.

Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. Read More »
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