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How to Increase Your Profits In ANY Economy

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“Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn’t seem to be pulling in new clients.

I know the economy stinks, but that’s not my style to try and look for something or someone to blame. What can I do to get more sales this year?
– Arthur Petersen, KY
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Over the years you’ve worked hard to build your small business.  What can you do now to make sure the current downturn doesn’t steal your profits and that instead you keep new sales coming in and keep growing?

Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.

The result? Even weeks later sales were barely trickling in.

I knew it wasn’t my product and I was getting plenty of traffic to the page – so what was it I was doing wrong?

I made the same mistake that most small business owners make. Even though I’d put words on the page, they didn’t grab my prospects’ attention, they didn’t work to get them reading and they didn’t work to generate a flood of sales.

Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation?  Even with plenty of exposure you get hardly any sales?

What’s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing strategies work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?

The answer is YES!

Find out the simple steps to take to get all the prospects and sales you can handle >>

After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.

Thanks to consistent application of a few simple marketing strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.

In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it’s easy to be profitable.

How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?

Find the answer in this FREE Copywriting TeleSeminar >>

Stop thinking about what you’re to sell and start thinking about what your prospects are buying!

This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you’re selling…

Prospects want to know ‘What’s in it for ME?’

Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.

Volvo commercials don’t advertise that the car frame is made of high-quality metal, or its design was years in the making.  They say that your family will be safe in their car.

A print ad for Viagra doesn’t show the chemical compound of the little blue pill.  It shows a man and a woman holding hands on their way to an intimate moment.

Benefits, not features are what matter. Or more precisely: the benefits of the features.

Is your copy filled with the words ‘I’ and ‘my’?  Does it have phrases like:  ‘I can get you a better mortgage rate’ or ‘My system took me a long time to develop.’

That’s all about YOU.  To sell more you need to make it all about your prospect. It’s a lot more powerful to say ‘You can lower your mortgage rate and save money with my help’ and ‘You can save time and enjoy success sooner using the system I spent years to develop.’

Interested in making your ads, your mailings and your website convert visitors into profits?

Sign up for the one-time Free Copywriting TeleSeminar >>
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Any time you’re communicating with prospects…in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them ‘This is all about You’. Focus on:

1. The NEEDS They Have – ‘Do You Want Your Lawn to Be Lush and Green?’ or ‘Your back pain doesn’t have to hold you back’ or ‘You’ve come to the right place to get out of debt.

2. The BENEFITS You Provide – ‘You Won’t Have to Break Your Back Feeding and Seeding’ or ‘Your flexibility and comfort will improve instantly’ or ‘You can pay off all your bills in 60 days or less.

3. The FEATURES That Allow You to Provide the Benefits – ‘Our lawn product uses a ‘secret’ seed that gives you months of care-free enjoyment’ or ‘I am a licensed chiropractor, so you’re in good hands’ or ‘The creators of our system all come from the credit card industry so they know exactly what you need to do”

Notice that all the features still talk about ‘you.’

– Charlie

P.S. When your marketing copy is working it’s like you’ve switched the traffic light from red to green. Sales come pouring in. To get you started, I’m giving away a 50 page FREE ebook that includes, “The 22 Hot Buttons That Get People To Buy.”

To claim your copy register for the Free ‘Instant Cash Copy’ TeleSeminar before it fills up.

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