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4 SEO Strategies You Should Know…

By Charlie Cook | March 9, 2009

I know it’s Sunday and I don’t often email you on Sunday’s but there are two important things I wanted you to know about this week. The first is about my one-on-one mentoring program and the other is a list of four search engine tips, which you’ll find below.

One-On-One Mentoring for Higher Profits
I had to close my marketing mentoring program last August because I was completely booked but that has changed for the moment. One client, Mary Ellen and Ed in Southern California, are now bringing in so much new business they are taking a break to hire on new staff. And my new book is out of my hands. It’s in its final edit, giving me more time to devote to helping you.

As of today I’m accepting applications for two openings for one-on-one mentoring.

That’s right, I’ve only got two openings for my one-on-one, hold your hand and show you how to get it right marketing mentoring program. And these two spots may be gone in the next couple of days if you wait. If you’re interested please fill in the form at:
https://www.marketingforsuccess.com/mentoring.html

But before you apply realize you may not qualify. I’m only looking for ambitious business owners, people who can show me a track record of success and people who are doers not talkers. People like Kris >>

I can show you what works and help you double or triple your business but be aware that I expect you to take charge and implement the proven ideas I’ll be walking you through. If you do you can easily add $10,000 to $100,000 a month to your income, depending on your business.

Interested? Use the form at the bottom of the page to apply >>

4 SEO Tips You Should Know
Currently my primary content site gets an average of over 40,000 visitors each month and my store site gets over 17,000 each month for a total of more than 684,000 visits a year. And this traffic keeps growing each year thanks to a few simple SEO strategies.

1. In order to get a top ranking in the search engines find out how your current website scores. HubSpot’s Website Grader does a pretty good job for a look at the on-page aspects. Once you know what to fix you can you’re your site move up in the rankings to get more traffic and sales.
>> http://website.grader.com

2. Boost your page rank by getting more sites to link to yours. To find out how many incoming links you’ve got now you can use Link Popularity >> http://www.linkpopularity.com/

3. Create your XML sitemap. In case you haven’t done this already, you should use Google’s Webmaster Tools – http://www.google.com/webmasters/tools to create a site map so Google knows what pages are on your site.

4. Add more relevant content to attract your target market and the search engines. Why do you think I added the sections on my site about video marketing, radio marketing and marketing slogans? Because they attract my target audience and keep people on the site. Find relevant resources to add to your site to do the same and your search engine ranking will improve.

Gotta go. My wife has this idea that I’m supposed to be working on her honey-do list on Sundays.

– Charlie

P.S. If you’re ready to grow your business this year, get more leads, more interest, get people calling or increase sales with your web site, I’ve got just 2 openings in my mentoring program. Once these fill up the program will be closed and space may not be available for 6-12 months.

Interested in getting in? Apply here >>

3 Ways To Succeed In This Economy

By Charlie Cook | February 24, 2009

What’s the number one thing to realize about 2009? It was true in 2008 but by now it should be sinking in.

What’s different about doing business this year and last?

The rules have changed!

For 95% of businesses, you can’t keep growing or making a profit using boom marketing strategies. I’m sure you’ve noticed by now that they don’t work. That you can’t make as much as you were much less reach your growth goals if you keep doing the same things you used to do to grow your business.

What are your 5 options for dealing with this economy?

1. Use denial
Tell yourself everything is fine and pretend that the recession will just go away. Denial is one of the first lines of defense. It’s your reaction to news you don’t want to hear. We all use it, but it’s only a temporary way to block out bad news and no matter how long you stay in denial it doesn’t make anything better.

2. Be angry
If your growth plans are on the shelf and your profits are shrinking you can look for someone to blame. I can think of a few financial wizards, who are morally bankrupt, to be mad at. But ultimately being angry won’t make you rich.

3. Get depressed
If you read the news, see how many people are losing their jobs, or take a look at your profits, it’s easy to get depressed. You could just give up and ask yourself, “Why bother with anything?” It’s natural to feel this way but at some point if you want to start attracting more clients and making more money you’ll need to move beyond depression to…

4. Accept the situation
The few smart economists who predicted this recession tell us that you and I are going to be dealing with it for five to eight years. If you accept this and can move beyond denial, anger and depression then you’ll accept that the rules have changed and you can…

5. Do something about it
Change the way you market your business. If you want different results you’re going to need to change the way you generate leads, and find out how to close more sales and generate more revenue from each client.

No one likes to be forced to change but if you want your business to survive much less prosper – it’s time. Don’t worry it’s easier than you think.

3 Ways to Succeed In This Economy
Last year, in early 2008, just when this recession was really kicking in, I got a call from Mary Ellen and Ed, a pair of therapists in California who were struggling to attract new clients and build a profitable practice. They were at a break even point but needed 50% more clients to reach their goals.

Here are the 3 simple strategies I showed them.

A. Create A Top Converting Lead Generation Website
When we started working together, their web site was closer to an online brochure and it wasn’t working to generate leads.

I showed them how to replace boring copy with the key phrases they needed to use to keep people reading and which elements to include on the page to prompt people to contact them.

The result? They’re now getting two to three times the leads and the ones they are getting are more qualified and closer to the ideal clients they want.

Interested in making your site more profitable too? Start here >>

B. Replace Expensive Online Advertising With Top Search Engine Placement
In an effort to drive traffic to their site, Mary Ellen and Ed had been spending thousands of dollars each month on pay per click ads. With a site that wasn’t working to convert visitors to valuable prospects this was a waste of money and killing their profits.

Instead of costly advertising, I showed them a few key SEO strategies that ramped up their traffic making it possible to cut back on the expense of pay-per-click ads and increasing their profits.

Want to know how to get all the traffic you need to be more profitable? Go here >>

C. Improve Follow-up To Increase Prospect to Client Conversions
Ed had been writing a newsletter but it seemed like no one was reading it much less picking up the phone to talk to him or Mary Ellen about their services.

I showed Ed how to make a small shift in focus and content and turn the newsletters into a proactive conversion tool, increasing calls and clients.

Ready to improve your follow-up and close more online sales? Use this >>

3 simple changes – done right – the result?

Last year in 2008 Mary Ellen and Ed more than doubled their business and now in early 2009 have reached their goals. They have all the clients they can handle.

Let me ask you three questions.

1.    Do you want help reaching your goals?
2.    Would you like to have all the clients you can handle?
3.    Want to make more this year?

If you answered yes to any of these, then it’s time to move beyond, denial, anger, depression and acceptance and take action to find out how like Mary Ellen and Ed, you can put your business on top in this economy.

– Charlie

P.S. Most business owners are in denial about their websites. They don’t work, so they give up on them. Don’t make this mistake. With a few quick fixes you can easily use your site to double or triple your income.

Interested in making more with your website? Find out what to do >>

There Is Something You Can Do In This Economy

By Charlie Cook | February 18, 2009

Tired of watching your sales and profits slip in these tough financial times?

While it’s true the wizards of Wall Street, left to their own, have certainly played havoc with our financial system and made making a living, much less realizing your dream, a lot harder – there is something you should know.

You can do something about your web marketing.

No, I’m not talking about writing your Congressperson, waiting for the bailout to take hold, or playing the lottery. What I’m talking about is using one of the simplest and most profitable marketing strategies on the planet and the one that most business owners ignore.

What is it? What’s the solution to making higher profits and to being successful in this economy?

Before I tell you the simple solution, let me tell you the mistake that most business owners make. Most business owners make the mistake of trying to be everything to everybody. They labor under the illusion that higher profits come from web marketing the broadest range of services and products to the most number of people.

Are you doing this?

Are you trying to appeal to multiple target markets?

If you are, you’re on the wrong track and you’re missing out on huge profits. Yes, I know some people want everyone to like them and I have one thing to tell those people. Get over it if you want to make money.

You’ll be much more successful if you focus your business and your marketing on a specific set of products and services and prospects. When you try to appeal to everyone, no one will see you as the go-to expert, or the perfect provider.

Find out the fastest way to increase your profits >>

The solution?

Focus your business on a profitable niche!

I know this sounds obvious but 98% of all business owners I talk to are trying to appeal to too many people. They are trying to do too much and as a result aren’t getting the loyalty and business of their primary target market.

You’re marketing should both attract and repel. If it’s so general that it doesn’t repel anyone then it won’t do a very good job of attracting qualified prospects.

Want to discover how to attract higher profits >>

Imagine you wanted to open a restaurant that everyone would like. What would you serve? Well after you made your entrees low salt, low sugar, low fat, non-meat to satisfy the vegetarians, and non-spicy to meet the needs of people with sensitive stomachs, what you’d be left with would be tasteless gruel. It wouldn’t appeal to anyone and you’d go broke or be stuck selling it to hospitals.

Now imagine instead you only wanted to be the best restaurant for a specific niche. That’s what the “Gun Barrel” does, a restaurant my son and I ate at on ski trip to Jackson Hole this month. The “Gun Barrel” serves mammoth beef and bison steaks, as well as elk, and venison. The elk I ordered arrived practically dripping with blood and I’d asked for it medium rare, the most they cook their meats.

No, the “Gun Barrel” isn’t for everyone and it’s definitely going to repel vegetarians, vegans and the like. But if you’re a full-fledged carnivore, you’re going to love it. And while I’m sure some people avoid ever setting foot inside, it was packed with meat lovers and doing a brisk business.

Interested in packing your business with loyal clients >>

Is your business focused on a specific target market? Most people will say of course, but before you do take the following test.

If you asked five people to describe what you do – would they all give the same answer?

In the case of the “Gun Barrel” I’m sure you would. They’ve targeted a specific niche, providing steak and game, and hit it dead center in order to maximize their profits.

Could you focus your business more and increase your profits?

In the past few years, homebuilders have seen a huge drop in sales. As a group, they’ve taken a beating and most of the ones I talk to tell me there isn’t anything they can do – the problem is the banks.

I’d agree that Wall Street and the banks in this country have royally screwed things up, but I’d also say that most builders have it wrong. There is something they can do – they can go from being generalists to specialists. They can focus their business on where the money is in this market. And you can too.

Want to know how to focus your business to make more this year >>

Yesterday I talked to one smart builder in Georgia who had done just this. He’s focused his business on first time home-buyers and on empty nesters. He’s got a 2400 square foot design that is built to be expandable. It’s built with an unfinished second floor that’s ready to be completed. That way people pay for what they can afford, then when they have the money they can expand. Smart builder!

By specializing, focusing your business, you too can become the go-to expert in your industry. No you won’t appeal to everyone but you’ll attract a lot more qualified prospects, the people who will become ideal clients.

And there is a secondary benefit to specializing, to focusing your business. You’ll make more!

Think about – who drives a fancier car, who brings in the most money? The local doctor, the general practitioner or the specialist, the surgeon? In every case it’s the specialist who makes more money.

Interested in making more this year? Start here >>

-Charlie

P.S. One of the most common questions I get from people is how can I make more without spending a fortune. Focusing your business costs you nothing and can easily double or triple your profits.

Discover the secret to cost effective marketing >>

How Do You Know If Your Site Is SEO Optimized?

By Charlie Cook | November 20, 2008

How do I know if your site is being optimized as well as it should be?

Put it to the test >>

Just remember that optimizing your site is only the first step. To be successful online your site needs to convert traffic to qualified prospects and prospects into buyers. Here’s how to make your site sell >>

– Charlie
Small Business Marketing That Gets Results

The 3 Ultimate Keys to Wealth and Success

By Charlie Cook | November 12, 2008

Have you been watching TV or reading the newspapers? The bad economy makes great headlines, and they’re full of it. You can’t miss hearing or reading about how terrible it is for business. But if that’s all the news you’re getting, you are missing the good news.

The good news about this economy is plentiful. It just doesn’t make great headlines on TV.

It’s true: Many businesses will struggle or even fail during this downturn… but at least ten percent will prosper. That’s right: At least one out of ten businesses will see their profits grow!

Want to be one of those ten that attract more clients and profits? Find out how >>

Every week, I talk to entrepreneurs and businesses that, despite all the bad news in the press, are holding steady or even growing in this economy. And, they all have one thing in common: Their efforts are clearly focused on 3 simple ideas I’ll share with you below.

For most business owners, it’s not a lack of ideas that is the problem. It’s knowing which ones to use. So today I’m going to give you the keys to the kingdom: the three key ideas to use whether you’re thinking of starting a business or have been in business for decades.

These are the three most important ideas I’ve ever shared, and I recommend you read them and then tape them to your forehead, or rather to your computer monitor, and use them to focus your efforts, so you maximize your sales and profits this year and for the rest of your business career.

The 3 Keys to Ultimate Business Success

1. Needs
Whether you sell sunglasses, hearing aids, sports training, legal services, or financial advice, the place to focus is on your prospects’ needs. I know one entrepreneur who thought that the sunglasses parents were buying for their young children were a joke. So she came up with a line of quality unbreakable sunglasses for young kids, and her business is growing like wild.

Every product or service you create and market should be designed to meet an apparent or perceived need of your target market. No need, no sales. High perceived need, high sales.

The same is true of your marketing. It should be focused on your prospects’ needs. Focus your marketing on yourself, and you’ll struggle forever. Focus on what they want, and you’ll get their attention and their business.

Discover how to transform needs into profits >>

2. Relationships
Your biggest competitive advantage isn’t the quality of your products or services; it’s the number and strength of the relationships you have with prospects and clients. It’s the amount of confidence you command. So, where should your marketing be focused?

Focus 80-90% of your marketing efforts on relationship-building activities.

Typically, most marketing is aimed at getting the sale, not at building relationships or confidence. Big mistake! People need to first know you and trust you before they’ll buy from you. They need to be sure you’re the best company to buy from, and your product or service does what you say it does. Where confidence flows, money follows.

How do you gain someone’s confidence so he or she will buy from you? You help them get to know you through repeated contacts and demonstration of your expertise.

Find out how to build relationships for business success >>

3. Profits
Most entrepreneurs and business owners’ attention is squarely focused on increasing sales when instead they should be focused on profits. This can be a fatal mistake, skewing your marketing efforts and distracting you from what you should be paying attention to.

In the past few years, Washington Mutual had amazing success increasing the sales of mortgages. And as you know now, they lost money on each of these and, ultimately, caused the bank to fold.

Whether you are testing a headline, an ad, a sales letter, a website, an upsell strategy, or a followup strategy, the question you should be focused on is, “What will help us maximize our profits?” Yes, you could send out ten thousand postcards and get a few more sales, but if your response is low, your marketing costs are going to decimate your profits.

The solution to making more is to continually test and improve everything you do to market your business, so that each month, you’re generating more leads, more sales and yes – more profits.

Want to maximize your revenue? Discover how >>

That’s it! Needs, Relationships, and Profits.

Tape those 3 words to your wall, and if every day you ask yourself the following five questions, then you’ll be headed in the right direction.

– What are the needs of my prospects (perceived or real)?
– How can I do a better job of fulfilling those needs?
– What am I doing to start more relationships with prospects?
– What weekly and monthly activities am I doing to strengthen relationships with prospects and clients?
– What elements of my marketing am I testing and what would work better to increase profits?

Interested in finding out how easy it is to increase your profits? Apply here >>

– Charlie
Small Business Marketing Success in Any Economy

So What’s Included in the Monthly Marketing Mentoring Program?

By Charlie Cook | October 27, 2008

I’ve been getting a lot of email from people wanting to know what’s included in the new Monthly Marketing Mentoring program that will launch tomorrow, Monday, at 11am.

Like you, they all want to know, “How will it benefit me and my business?”

The benefit to you is FOCUS.
Anyone who has been in business for a year or two knows that they need a marketing strategy to attract new clients and earn more. You know that you need have a way to attract clients, a way to clarify the value of your products and services and a way to close the sale.
And you may even know that with an effective follow strategy you can increase your profits by 300%.

Between print and e-media and using simple tools like the telephone, there are an almost infinite number of ways to market your business and an equal infinite number of ways to do it wrong and waste your time and hard earned cash.

Have you ever sent out a mailing, placed an ad or put up a web site and gotten no response, or not enough to break even? Despite all your hard work, your efforts missed the target. No one told you where or how to focus your marketing to get the results you wanted.

Knowing where to focus your marketing efforts is the key to the future of your company. While this has always been important, it’s even more so in this economy.

Have you ever asked;

What’s the quickest way to grow my business?

What’s the most cost-effective way to attract buyers?

What’s the best way to overcome the trust barrier and close the sale?

How can I write marketing copy that sells?

How can I use email to generate interest and close the sale?

The biggest challenge for any business owner — and even more so for small business owners — is knowing where to focus your efforts to maximize your return.

Your future, your success and how much you make depend on it.

What do you get when you join the Monthly Marketing Mentoring Program?

You’ll get access to the best ideas from the top marketing and sales experts in the country, people like Jay Conrad Levinson, Mike Bosworth, Al Ries, and many others including myself. With their expertise you’ll be able to focus the time and money you spend on marketing. You’ll discover the latest and most practical ways to pull in more profits.

How else will you benefit from being one of the first 250 people to sign up for this monthly marketing membership program?

You’ll receive my ultimate profit-generating gift worth $1,024.85

…as a BONUS when you test-drive this membership program including CDS and reports revealing:

– How to Make This Your Best Year Ever

– How to Close the Sale and Make $20,000 Next Month

– How to Think Like a Winner

– Which Mistakes 95% of Small Business Owners Make and How to Avoid Them

– 4 Easy Ways to Sell More

– How to Fix Your Web Site in One Week or Less

– The Essential Marketing Checklist

– The Ultimate Copywriting Checklist

And if that’s not enough, I’ll send the first 250 new-member gifts out with no shipping charges.

How much will membership cost?

With a value of thousands of dollars a month, what will this actually cost you? $297 a month? $197? Or will it be as low as only $97 a month?

You’ll find out the answer tomorrow when we open the doors.

Don’t miss it. With only 250 new member gifts, this is sure to sell out within days.

To your success,

Charlie

MarketingForSuccess

P.S. In sum, what’s the benefit of membership? Knowing where to focus your marketing so you maximize your profits in less time and with less effort.

It’s no secret; you can easily double and triple your business when you know what how to market it. I look forward to working with you. Remember to sign up tomorrow.

The #1 Web Marketing Mistake to Avoid

By Charlie Cook | September 18, 2008

“First let’s get traffic to the site to get sales going and then we can worry about our image.”

Is this approach successful? Should you try to ramp up traffic to your web site first, and then worry about the image your copy and design project to prospects?

That’s what the business partner of a friend of mine thought. Rather than designing the site and writing copy to give it a unique identity, keep visitors’ interest and convert them to buyers, she
was solely focused on improving the search engine ranking of the site to get more traffic.

Her logic was that the higher their site ranked on the results page of search engines like Google, the more traffic they’d get and the more money they’d make. This is logically correct, but almost
always wrong.

A top ten ranking in Google can bring more visitors to your site, but in most cases, that doesn’t mean more sales or a dramatic increase in sales. Why not?

Most web sites are like out-of-tune car engines with clogged fuel pumps and dirty spark plugs. They’re barely turning over. With an engine like that, no matter how much gas you pour into the tank, you won’t get far.

Ready to tune up your site so it brings in massive profits? Start here >>

A top search engine ranking and more traffic won’t help you make more money if your site isn’t a lead-generating, selling machine. I regularly hear from people who’ve spent tens of thousands of
dollars on pay-per-click advertising and SEO whose sites still aren’t even breaking even, much less increasing profits.

Don’t waste your time and money driving traffic to a site that doesn’t sell. If you do, I can guarantee you’ll still be struggling 12 months from now.

How do you make your site sell?

Stand Out to Your Target Market!

Discover the fastest way to ramp up your online sales and profits >>

How many sites have you seen that look like cookie cutter versions of other sites? Can you even tell what the company does, or which services they provide? Is it immediately clear what makes them better than the competition or what’s in it for you and why you should bother sticking around?

If your web site looks like everyone else’s, makes the same promises, or is vague or unclear about the benefits you offer your prospects, you’ll lose them in a nano second.

A first-time visitor to your site scans the page they land on and makes a snap judgment about your company. They scan the copy and photos and decide in a matter of seconds whether you are likely to have what they are looking for and whether to leave or stay (at least for a couple of minutes). And obviously they’ve got to stay for you to make a sale or convince them to give you their email so you can market to them.

Discover the fastest way to ramp up your online sales and profits >>

How do you build a site that encourages prospects to stay? You’ve got just four tools to use to make your site jump out and grab your prospects’ attention. Use them or lose them.

1. Your Headlines
The first words that your prospects see when they hit your site, keep them reading or send them away. Make them about your prospects, what they want, not about you. And offer them something
for free that generates a lead.

Recently I added 4 words of text to the homepage of MarketingForSuccess that increased my opt-in rate by 32%. Take a look and see if you know which words made the difference.

2. Your Images
The pictures, or better yet, videos, you use should either directly support your headline or create the image that you think will attract your target market. For most sites, fewer images are
better, they just distract from the words.

One exception to this is sites that sell anything related to lifestyle, whether it’s clothing, jewelry or outdoors gear. For these sites it’s all about image, and that’s what attracts your prospects. Take a look at the sites of Patagonia, Horny Toad or the Sundance Catalogue.

Ready to discover how to use your site to both attract traffic and convert it into profits? Use this proven system >>

3. Use Audio
You can use audio testimonials to build credibility, audio clips to entertain to educate and to tell visitors what you want them to do. And these can increase your conversion rates of visitors to leads and sales by 10-20%.

4. Your Page Design
Your web site houses your online business. When you design it, find the most talented web designer you can. Find someone who knows how to do more than make your site look pretty. Find someone who can create a unique site for you that sells!

The look and feel of your site is all your prospects have to evaluate whether they should do business with you. The design of your site is what brings together your words and images and creates the impression prospects have when they visit it. Make it the right one!

Ready to make your site come to life and start selling? >>

Put these 4 elements together to create a site that makes a strong positive impression, generates leads and sales. Then once your site converts visitors into buyers, it’s time to ramp up traffic with
SEO and pay-per-click advertising.

To your success,
Charlie

P.S. Most websites don’t convert enough leads or make enough sales… and most websites could be making a lot more money.

What’s the secret to making massive online profits with your website?

It’s simply a matter of putting the horse in front of the cart to get your web site working so you can maximize your online profits. Discover how >>

Click here to listen to a podcast of this article online >>

5 Steps to More Web Sales – Advanced Web Marketing

By Charlie Cook | August 19, 2008

You’ve been working hard to get people to your site so you can generate sales. Are you frustrated yet?

Most website owners have spent more time and money on their sites than they want to admit — and they hardly generate any sales. Despite hours spent writing copy, getting the site built and struggling with SEO (search engine optimization), you’re still waiting for your site to kick online sales into gear.

Want to know the secret to making your website sell like crazy?

Traffic alone isn’t the answer.

I hear regularly from small business owners who’ve spent a fortune on SEO or pay-per-click ads and still aren’t making money from their sites. If you’re one of these, you know how annoying it can be. You want to be making money online, not losing it, and you want a good return on the time and money you’ve poured into your website.

What’s the secret to online success?
Get the answer >>

Your website needs to do four things to make money for you and your company. It needs to convert visitors to prospects; convert prospects into buyers; and to deliver the product or service and follow-up to get the next sale.

The first four steps to making your web site a money-making engine are to set up your:

1. Lead generation system
2. Conversion system
3. Fulfillment system
4. Follow-up marketing system

Is that all you need to do?

You’re almost there but you not only need an online engine; you need one that generates more money than it uses.

Which of the following scenarios describes your site?

A. Your site gets a hundred or more visitors a week but hardly generates any leads or sales.

B. Your site gets a modest amount of traffic, say, a hundred visitors a week, but at least 10% of site visitors sign up for your free offer (you do have one, don’t you?) and they give you their contact information so you can go to work helping them become buyers.

In example A. you’re probably spending more than you’re making. In B. you should be happily making money.

Ready to discover the secrets to turning your website into a money-making machine? Get started >>

What’s The Difference Between Sites That Make Money and Those That Don’t?

Every website that wants to make money has all 4 of the above elements but why then is it that some do a better job of making money than others?

In our family we own both a 1998 Subaru Outback and a 2005 Audi Allroad. Both have seats, engine and wheels. Both burn the same amount of gas. What’s the difference?

The Audi has an engine and turbo charger that converts gas into at least twice as much power. It accelerates beautifully, while the Subaru, chugs slowly up to speed. Now don’t get me wrong the Subaru is a great car but it’s slow.

Which would you want? The slow website that chugs along or the one that converts leads to sales at blinding speed?

Interested in turbocharging your website’s performance to increase sales? Find out how >>

The fifth step to making money online is maximizing your conversion rate. Many small business websites convert only a couple of visitors a week into prospects and sales. You want to convert at least several each day, if not each hour.

How much money in sales is your site bringing in each week? How much would your site bring in if you increased your conversion rate by a factor of ten? Or twenty? That’s how much money you could and should be making.

You can improve your conversion rates and convert more visitors to prospects and prospects to clients. Here’s how to do it:

1. Measure Your Conversion
Google provides a free, easy-to-use tool called the Website Optimizer. you’ll find in your Adwords account. With this you can set up simple trials to measure the conversion rates of key pages and compare them to variations on that page.

2. Change Your Web Page Copy and Layout
Once you’ve analyzed your existing pages, you can go to work on making changes to get a better response and generate more sales.

Small changes in copy, type size, and the location of these on a site page can make a big difference in the number of people who respond to your offers and to your conversion rates. I’m still amazed at how significant apparently minor changes can be.

After ten years of online success, I’ve found many ways to boost my conversion rates at every point in the sales process.

Want to discover how much more you could be making with your website? >>

To your success,

Charlie
MarketingForSuccess

P.S. Use these web marketing strategies to dramatically increase your conversions and your web site revenue. I did. Take action today and start closing all those online sales you’ve been missing.

Interested in doubling or tripling your web sales? Take action today >>

Best Video Commercials – So Far

By Charlie Cook | August 5, 2008

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

– Charlie
Small Business Marketing That Gets Attention and More Business

On The Internet Marketing Index

By Charlie Cook | July 31, 2008

MarketingforSuccess is on the internet marketing winners list this week moving up the internet marketing index

– Charlie
Small Business Marketing That Works

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