Charlie Cook's MArketing for Success Insider's Club

Internet Marketing

6 Steps to Creating a Magnetic Landing Page

By Ivana Taylor   |   October 7, 2011

How much would you invest in a salesperson that delivers the same tested and consistent message every time, doesn’t take lunch breaks or vacations, works 24/7 and is only committed to attracting and converting your ideal customers?

You might call that wishful thinking – I call it… Read More »


Is Social Media Making You Dumb?

By Charlie Cook   |   September 29, 2011

At first glance, most of the social media channels are full of everything from nonsense, to pretense to just plain silliness.

And unless you know the secrets to using them, it can make you feel dumb and even act dumb. While I really want to see my friend’s pictures of his… Read More »


5 Ways To Get Found On LinkedIn

By Dan Sherman   |   September 28, 2011

There are 120 millions professionals on LinkedIn today, and chances are some of them are looking to buy exactly what you are offering.

So, how can you make sure you are found by them when they do a LinkedIn search? Read More »


Stumbling and Digging Encouraged: The New Faces of Social Media

By Amanda DiSilvestro   |   September 26, 2011

Most PR gurus and journalism know-hows are aware that Facebook and Twitter are not the only social media networks that yield big results.

If you were ever to watch a social media expert navigate their way around all the different social networks and blogs you may very well find yourself lost.

All of these different outlets can be… Read More »


The Easiest Way To Find Prospects On LinkedIn

By Dan Sherman   |   September 23, 2011

We can always use more clients, yet picking up the phone and making cold calls is about as enjoyable as a tax audit.

Fortunately with LinkedIn, cold calls can be a thing of the past.

With all the various ways to prospect for business with LinkedIn, there’s no reason you can’t… Read More »


8 Internet Trends To Watch

By Ivana Taylor   |   September 16, 2011

There must be something about back-to-school season that has people thinking about starting fresh and looking into the future.

So why not take a look at some of the trends that you’ll have to consider as you start your market planning for 2012. Read More »


The Next Big Trend In Social Media

By Susan Rice Lincoln   |   September 13, 2011

The coupon craze has officially come to the social media and mobile sphere with the announcement last week that Foursquare and Groupon are an official team.

With this match, the user gets…  Read More »


5 Easy Ways To Get More Out of Your Social Media

By Joan Stewart   |   September 9, 2011

Social media is more than just collecting Facebook fans, sending tweets and joining the conversation.

It’s also about making all that hard work pay off. Read More »


5 Things That Work In Social Media

By Jack Humphrey   |   August 19, 2011

Being on Google+ in the early days has given many people insight into what really works when it comes to social marketing.

Google+ is clean… Read More »


What’s Better Than Facebook?

By Susan Rice Lincoln   |   August 17, 2011

It feels like you can’t turn around these days without someone inviting you to join Google Plus.

So it would be worthwhile comparing this tool to Facebook and understanding some of its advantages. Read More »