If you’ve ever wondered where your prospects are, where your best paying clients are – the answer is their attention is moving more and more to social media, to social media sites like Facebook, Twitter and LinkedIn.
I know you’ve heard a lot about social media marketing and there is a lot of hype out there, and like me you’ve probably wondered – Read More »
Which are the best social media websites, tools and applications to use to improve your marketing?
Here’s our top 100+ to help you grow your business. Please use it, review it and let me know which, if any, should be added. Just leave a comment and include any additional social media marketing tools helpful to small business owners.
And let me know which of the following 100+ social media marketing tools are your favorites. Read More »
LinkedIn is a very powerful tool which allows account managers, business owners and sales reps to get results fast. However there are some characteristics which could possibly negatively impact your results if you don’t know them or don’t take them into account.
This is the top 7:
1.Send invitations to strangers. If you send an invitation to potential customers (or other people) you have never met and 5 of them click on “I Don’t Know this Read More »
It was the tweet heard around the nation. Movie Director, Kevin Smith, tweeted that he had been booted off an Southwest Airlines flight. He was mad because flight personnel said he was too fat to fly.
He tweeted during the ordeal and posted pictures of himself. It happened faster than any news crew could have reacted without being on the flight poised for the story. Twitter is a PR liablity to be reckoned with. Read More »
This past week I’ve been interviewing the top experts in Social Media, the people who wrote the book on using Facebook, LinkedIn, Video, Blogging and Twitter. And in an effort to find an expert on Twitter I thought what better way than to use Twitter itself.
Whoops!
When I used www.search.twitter.com to look for a “Twitter Expert”, almost every person I found Read More »
Word of mouth marketing only works if you have people to talk to. This simple fact is someone given short shrift in word of mouth marketing advice today. How do you build your own network and keep people interested and involved? I have three recommendations: make it easy to join, make it worth their while, and once they get there, give people a reason to be in the network. Read More »
Twitter has become a public relations juggernaut. It allows you to create a following of people to consistently send messages to about your business efforts. But as with any public relations effort, you must be careful what you say, especially about your competitors or other business leaders.
Reality TV Star Kim Kardashian may be learning that saying something negative about a product on Twitter could lead to litigation. Read More »
I was on Twitter the other day and @JamesFeudo posed the question, “Which do you like better. Networking online or offline?” It struck me as interesting, because when I think about networking, I think that it is most effective when our online and offline worlds collide – when we leverage one to make the most of the other.
First, here’s how I see the offline world closing in on the online world.
Imagine walking in to a conference. During the brief period before the structured content begins, you had three good conversations and collected an additional 10 business cards.
Great work! Read More »
We usually talk about social media for marketing and promotions, but what about sales?
I’ve had great success with friending prospects on social media sites as part of my sales process. It’s important to note that some people use facebook only for personal use and aren’t comfortable connecting with business associates there. People have different boundaries for different sites, so don’t take it personally if your friend requests aren’t all accepted.
The social networking site that’s a definite business safe zone is Read More »
I have to admit I’ve been a skeptic of social media. Every time I hear someone talk about spending an hour a day managing a Twitter account, Facebook or any other of the social media sites, I cringe.
For the most part it seems like just one more distraction for small business owners who already wear too many hats and are challenged to stay focused on their marketing. As a business owner my hands are full already and if I have any extra time I’d rather be biking or skiing. How about you? Read More »
