Charlie Cook's MArketing for Success Insider's Club

Social Media

Your Social Media Plan For 2010

By Rachel Minihan   |   December 30, 2009

2009 was a big year for social media!  YouTube starting seeing 1 billion hits per day.  Facebook topped the 350 million users mark.  Twitter became the most used word in the English language. And, the big search engines recognized the power of the micro-blog and incorporated this content into their search results.

Watching all of these successes, the message has come through loud and clear that social media/networking/content is now a significant platform on which we, as business owners, must be present. Read More »

Twitter Direct Messages For Dummies

By Laura Roeder   |   December 26, 2009

Have you ever been on twitter felt unsure if you should send a communication as a direct message or @ reply? I’ve got your answer.

First a little refresher course – @ replies and direct messages are the two main modes of communication on twitter. For a detailed explanation of @ replies, check out the article Demystifying The Twitter @ Reply.

On to direct messages! Unlike @ replies which are public, direct messages are private. Only you and the recipient can see them. They will not show up for anyone else, including in a Google search. Read More »

Follow Me Already!

By Rachel Minihan   |   December 16, 2009

I just hung up with a frustrated colleague.  I had invited her to follow one of my new Twitter accounts and she quickly called by phone (I know, I know – that’s sooo 2008!) to say, “I’ve been using Twitter for two months and I’m providing quality content.  I only have 24 followers.  You just opened that account and you already have that many.  How can I get more followers?!?!?”

Before we go any further, let me digress and mention that using Twitter is NOT all about how many followers you can collect.  It is about the relationships that you build.  Read More »

Demystifying the Twitter @ Reply

By Laura Roeder   |   December 12, 2009

Today I want to clear up something that is the most common points of confusion for new and seasoned twitter users alike.

The “@ reply” versus the “direct message”. What EXACTLY is the difference and when are you supposed to use each?

And perhaps more importantly – what in the world am I talking about? Read More »

Which URL Shortener To Use To Improve Your Social Media Marketing

By Ash Buckles   |   December 1, 2009

Many social media sites have been integrating URL shorteners into their product because it helps control the formatting of their page. Site owners are accepting more user-generated content than ever and with that acceptance the control over formatting is being turned over to the user.

The benefit of a shortener for site owners is being able to control the length of any URL to a specified range of characters. It may be a matter of forcing characters to fit into a design or it may be for aesthetics. Read More »

Why Social Media Creates Fear, Terror, Panic And What To Do About It

By Rachel Minihan   |   November 30, 2009

Fear, terror, panic . . . call it what you will, but this look slinks onto people’s faces as I talk with them about opening up their businesses and/or themselves to the world at large via social media outlets.  The reaction isn’t surprising since new things are often scary with “what ifs” swirling around in your mind.

If you relate to any of the following “what if’s,” recognize that you are not alone in worrying about the unplanned nature of social media, but don’t let it stop you! Read More »

How To Engage Your Prospects

By Kim Sheehan   |   November 21, 2009

You may have heard the word ‘engagement’ tossed around a lot lately. A small business…well, any business, actually….needs to ‘engage’ with customers. What exactly does that mean? And what does that mean for developing word of mouth for your small business. Read More »

3 Top Twitter Tools For Free Publicity

By Rachel Minihan   |   November 16, 2009

Long before social media became a buzz word, businesses understood the power of publicity. After all, the costs of driving publicity are generally less than those of traditional advertising, with even greater rewards.

People automatically place more value on what a reporter has to say about your company compared to the company’s own spokesperson. Publicity can improve search engine rankings, empower employees, and reach a wider audience than traditional advertising. Read More »

The “Lazy Man Principle” On How To Market On Twitter

By Laura Roeder   |   November 12, 2009

I have to tell you something.

People are lazy.

No – people are REALLY lazy. So lazy that Read More »

Can You Really Make Money On Facebook?

By Ian Chapman   |   November 6, 2009

What would it be worth to your business to get 409 targeted leads from only 3 minutes of work?

Instead of having to pay through the nose for Google PPC (pay per click),  SEO or other conventional ways to get traffic to your website wouldn’t it be great to draw a constant stream of targeted leads into your business for relatively little effort and almost no expense. You can when you Read More »
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