How many TV commercials and ads actually work?
You’re watching TV, one of those channels that still have ads and the commercial break starts. When it ends how many caught your interest and do you remember the products they were promoting?
Most TV ads are a waste of money. They:
– Are totally forgettable,
– Don’t define grab your attention,
– Use humor but aren’t funny,
– Forget to clarify the problem the product or service solves,
– Neglect to feature the products benefits,
– Miss including the call to action,
– Suffer from poor copywriting.
And now it’s easier than ever for anyone to put up a low-cost video online as part of their small business marketing strategy. Yikes! Will we see a proliferation of the same type of lousy video commercials that businesses pay good money to have run on TV?
I hope not! To get you headed in the right direction I’ve posted a selection of the best TV ads and commercials
I could find. You can view them at www.video.marketingforsuccess.com
Small Business Marketing That Works