Charlie Cook's MArketing for Success Insider's Club


The Day I Lost My Pants In NYC

Author: Charlie Cook   |   March 18th, 2009

It was the day after Thanksgiving when I lost my pants. I was headed in from Connecticut to New York City with my fiance to explore what was then a still-emerging art gallery scene in Soho. We were enjoying the trip in but things started to go wrong when we got off the subway.

We’d misread the subway map and got off one stop too early. That wouldn’t normally have been a problem, but when we emerged from the subway station, rain was coming down in buckets. We had rain jackets but no umbrella, and the temperature was just above freezing.

By the time we’d walked a few blocks, our jeans were soaked through and we were both shivering and miserable. We were too cold to spend the day wandering around soaking wet. The choice was, either to give up and go home, or do something about our wet clothes and try to save our day together in the city. We opted for the latter.

What would you have done?

We stopped at a corner store, bought a newspaper and went looking for a way to dry our pants. A block away, behind a heavy metal door, we found a tiny laundromat with just three washers and dryers.

We peeled off our wet jeans behind the newspaper and popped them into a dryer. We sat down to wait, trying to be as discreet as possible about our state of undress. (Newspapers are handy in such situations, but to tell you the truth, the New Yorkers around us didn’t even blink when we took off our pants.)

Thirty minutes later, we had warmed up, our jeans were dry, the rain had let up and we were back on track. We’d salvaged what could have turned into a really bad day.

Ever have something bad happen that turned into something good?

This current recession is like a cold rain. It’s soaking lots of people’s profits, and anticipating a difficult year or two is downright unpleasant.

Want to find simple solutions to salvage your business plans and dreams? You can do it.

The email I’ve been getting over the last three months falls into two distinct camps. The first group is paralyzed by fear and worry. They’re watching and waiting, and they’re unhappy.

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These smart business owners, people like you, know they need to adapt to these challenging conditions, improve their business practices, and look for new opportunities to maintain profits — or even grow.

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Contact me by filling in the application for my one-on-one mentoring program. This program isn’t for everybody. It’s for qualified business owners who can show me a track record of past success, and who are motivated to find solutions to today’s problems.

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Start here to schedule a time to talk >>

– Charlie

P.S. Don’t lose your pants in this recession. Do something about it.

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