When PR people complain to me about the Customers from Hell, I always try to help.
At some point in the conversation, I’m not surprised to hear them say, “I should have trusted my gut.”
Indeed.
Debbie Bermont, president of Source Communications, a marketing consulting firm, says trusting your gut is one of seven reasons to say no to new business.
“Your gut instinct or intuition is the most powerful weapon you own that is always correct and even if it isn’t always a logical thought,” Debbie says. “You should never ignore a nagging feeling 
something isn’t right.”
Her other six reasons to turn away new business are:
• The customer doesn’t appreciate the value of what you offer.
• The customer expects you to invest time and resources into pursuing their business without any financial commitment on their end. (Joan’s note: Like asking you to submit a detailed proposal just to get you off their back, even they have no intention of doing business with you.)
• The customer doesn’t treat you in a courteous or professional manner.
• The customer asks for products or services you don’t provide.
• The customer’s requests are too large for your operation.
• The customer doesn’t share the same values as you.
Recognize any of these?
– Joan
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