Imagine you just obtained a business loan to open up your own storefront in a popular shopping center, prime real estate.
However, just two shops down is a business that’s been around for thirty years and they sell the same products you do.
This scenario is identical to a new online business professional who is just starting their business over the Internet, except instead of just one competitor you have thousands. For that reason you have to know how to compete and how to be the best you can be when it comes to your niche. The only way to do this is through understanding and researching your competition, and creating a following of your own.
With more than 6 million people utilizing search engines on a daily basis, you have the potential to earn hundreds of dollars in just one day, and that is just though the proper utilization of SEO tactics. The right content for your page can mean the difference between the first page of results (above all your competition) and the last page, where no one will know you even exist.
Take a look at the content of your competitor’s site, and (without copying copy written material!) create content related to your products and niche that offers more information and more connection with the consumer.
The creation of a strong splash page and the incorporation of a strong autoresponse system is the perfect way to keep clients that you have and increase your subscriber list. Who would you rather do business with, the business that sends you offers monthly or the business that you have to track down to find some sort or deal?
Precisely, you want to be the business that stays in touch with your clients and builds a rapport with those who are interested in your site. Taking your site to the consumer, rather than having them search for you, is being competitive.
While these are just a few ways to boost your presence among consumers you have to think about how you can get the upper hand over your competition constantly. Like young children competing perhaps, you have to stay on your toes and forge a true relationship with your consumers.
So, once your new store is set up and open for business put yourself in the shoes of the consumer, that is the only way to compete with your competition, and to win!
|About Jennifer Benson
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