Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

3 Web Marketing Ideas to Increase Traffic and Sales

By Charlie Cook   |   February 26, 2008

You built a web site to create a surge of inquiries and new business, but hardly anyone even drifts by, much less stays to learn about your company. Given the time and money you’ve spent, you’re frustrated that your web site hasn’t turned into a profit center overnight, and you’re inclined to dismiss its revenue-generating potential.

Don’t! There are three excellent ways to bring people to your web site so you can grow your online business. Use this link to find out what they are in this weeks web marketing article >>

Or use this link for the most comprehensive listing of places to list your site and improve your web marketing >>

Charlie
Web Marketing Ideas… That Get Results

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Small Business Marketing Strategies to Help You Target the Right Prospects

By Charlie Cook   |   February 21, 2008

According to Albert Einstein, “Insanity is doing the same thing over and over again and expecting different results”. Are you getting the number of inquiries and sales you want from your target market? If you’re not getting results then why keep marketing the same way over and over again?

Use this link to discover how to target the right prospects with your small business marketing >>

Follow this link for more small business marketing ideas >>

Charlie
Small Business Marketing Ideas That Work

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What’s The Difference In Email – Copywriters?

By Charlie Cook   |   February 21, 2008

“I have been reading your newsletter and very impressed with the knowledge you have about marketing. Your letters grab attention as well as provide substance.

My question is about email sales letter. How important is the writing of that sales letter? I’m surprised to see the big price range for copywriters. Is it true that one writer can have 50 percent more value over others, when they basically talk about the same thing? If there is indeed that much of difference, how would one tell, the good from the bad, the super good from the ordinary ones?” – Felicia

What’s the difference between good marketing copy and copy that kills sales?

Want to know which words sell? Use this link >>

A good copywriter can use the right words to grab your prospects’ attention and give them enough substance to keep them reading. Whether it’s your web page, a sales brochure or your email, you want the marketing copy to work to capture your prospects’ interest, engage their imaginations and get them thinking about how much better off they’d be with the solution you offer.

Most marketing copy is so boring prospects won’t read it and you don’t keep their attention and you lose the sale. Good copywriters can charge more, a lot more because their copy can generate 2 to 10 as many sales.

How should you pick a marketing copywriter to help you grow your business?

Find one who can give you proof! Any good copywriter should have examples of sales letters or emails he or she has written and testimonials from clients who can back up his or her claims.

If it’s results you want, don’t hire anyone who can’t demonstrate that they can help you get the business results you’re after.

Poor copy will not only not get any results but will turn off your prospects and can kill potential future sales.

Which words sell? Use this link >>

Good copy can send your sales through the roof. I have one client who happily pays her copywriter $500 to write their weekly email because the cost is a pittance relative to all the sales it generates.

– Charlie
Small Business Marketing That Sells

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What Marketing Strategies Should You Remember this Week?

By Charlie Cook   |   February 12, 2008

What’s the one marketing strategy you can use this week – and every week – to quadruple your sales?

In case you’ve forgotten, Valentine’s Day is this Thursday the 14th. Your spouse or significant other would appreciate your remembering the day by giving them flowers or a gift, or at least a card. For the last couple of years I’ve given my wife orchids, which last for months and months as a reminder of my undying affection.

But of course it’s not the chocolates that you give on Valentine’s Day that matter; it truly is the thought that counts. To keep the relationship strong, make sure your big squeeze knows that you’re thinking of him or her and they will think of you, too.

Why am I reminding you about Valentine’s Day, and what does romance have to do with marketing strategies?

Obviously, it’s about building and maintaining relationships. Can you imagine what would happen to your relationship with your significant other if you didn’t contact them for months on end? They’d probably forget about you, too. Ouch!

Likewise with your prospects and clients. If you don’t follow up and stay in touch with them, they won’t remember you and you won’t get their business.

I’m not suggesting that you send all your prospects sentimental Valentine’s Day cards. That’d be a little weird. But do put in place a simple follow-up system to help clients remember you, get to know you, and see you as the go-to expert. Then they’ll want to buy from you.

What’s the best way to follow up and increase your sales? Use this link to get the answer >>

Most business owners and entrepreneurs work hard to generate leads but they’re missing the follow-up system to generate the sale. In fact, 80% of potential sales are lost due to lack of follow-up.

If you had an effective follow-up system, you could be generating 5 times as many sales.

What’s keeping you from setting up your follow-up system?

Too many business owners and salespeople think of follow-up as a contact with a prospect in order to make the sale. And how many times does a prospect want to hear from you asking for the sale?

The answer is never, not even once, so contacting them repeatedly to try to sell them is not only annoying, but can kill the sale. It’s true that persistence can pay off, but not if you’re doing the wrong thing over and over.

So what do you do? Use this link to discover how to eliminate obstacles to sales >>

Although prospects don’t like to have someone try to sell them, they like to be informed and entertained, and ultimately they want to buy the goods and services they need. Remember the Valentine’s Day card; when you give it you’re not trying to sell the person. You’re letting them know you’re thinking of them and their needs. When they receive your message, they think of you.

What’s the best way to follow-up with prospects and clients?

Tell them a story that makes a point. Entertain them and they’ll read your message and think of you. Tell them about one of your clients, their situation and how you helped them. Make it personal and you’ll build the relationship.

Generate more sales by focusing on what your prospects and clients want, not by focusing on selling.

Prospects want:

– To be assured that you understand their concerns.

– To get to know you and trust you before they’ll buy from you.

– To understand how you can help them

– To know the value of your products and services relative to the results they provide.

– Proof that your products and services do what you say they do.

What’s the secret to generating five times as many sales?
If you want to see your sales grow without spending more on ads or mailings or making more calls, start by evaluating and improving your follow-up marketing strategy. Once you know what to do it’s just a matter of setting up the follow-up activities as part of your marketing system so they happen automatically to convert prospects to customers and customers to repeat customers.

Are you ready to make a giant leap in your sales and earnings?

You could keep using the same selling strategy you are now and continue to get the same results. Wouldn’t you rather uncover the secret to making five times as much?

Use this link to discover how to eliminate the obstacles to sales and see your revenue soar >>

Your prospects are hungry for ideas and information. They want to get to know you in the hope that you can help them. Use your follow-up emails, calls, mailings and other media to engage your prospects and build relationships. Then give them what they want and your sales will take off.

And if you haven’t done so already, run out and get a card or gift for your Valentine and win some smiles from the one you love.

Happy Valentines Day,

Charlie
Marketing Strategies That Get… Results

Use this link for more marketing strategies that will boost your bottom line >>

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3 Marketing Ideas to Eliminate Objections to Price

By Charlie Cook   |   February 7, 2008

When a prospect objects to your pricing, it is often the beginning of the end of a potential sale. You can run through all the benefits of your product or service again, but once price has become an obstacle, it’s hard to remove it. Do you offer to discount the price? That’s a slippery slope; how much of your profit can you bargain away?

Want to know how to ensure your method of selling sales overcomes objections to your pricing? Read this week’s marketing idea >>

Follow this link for more Marketing Ideas to boost your sales and eliminate objections to price >>

Charlie
Marketing Ideas That Make You Money

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6 Business Marketing Ideas to Ramp Up Sales Today

By Charlie Cook   |   February 5, 2008

Building relationships with prospects and earning their business by staying in touch over time is a great way to gradually ramp up revenue. But what do you do if you want to make the sale today?

Use these business marketing ideas >>

Charlie Cook
Business Marketing Ideas that Make You Money

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Do You Have These 5 Small Business Success Characteristics?

By Charlie Cook   |   February 4, 2008

What does it take to succeed as an entrepreneur and in marketing your business? Why is it that some small business owners seem to attract more clients and more sales each month while others struggle?

Discover the five characteristics that highly successful small business owners have in this week’s small business marketing tip >>

Charlie Cook
Proven and Powerful Small Business Marketing Ideas

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The Secret to Small Business Marketing Breakthroughs

By Charlie Cook   |   January 30, 2008

Have you ever experienced a true breakthrough – a new idea, strategy or technique that dramatically boosted your performance?

I learned to ski, or at least though I had, at Cannon Mountain in New Hampshire when I was five. I was a bit stubborn, at the time, and rarely agreed to take lessons despite my parent’s attempts to provide me with expert guidance. After all I was five, knew everything and didn’t need someone to show me what to do. Right?

My technique consisted of heading straight downhill at full speed until I fell in a cloud of snow and stopped. Then I’d get up and do it again. After watching me blast down the hill my parents dubbed me ‘Cannonball Cook’.

Several decades and many ski runs later, I’d learned to stay on my feet and come to love the sport (as those who read my newsletters regularly well know). But even though I’d been hitting the slopes for over 40 years, I knew I was working too hard and still falling too often on the challenging terrain that I enjoy skiing.

Have you found yourself working too hard and not getting the results you want?

I decided to create a breakthrough in my skiing and sought out an expert who could help. I signed up for two days of coaching in Aspen with master skier John Clendenin. It turns out that in spite of my years of experience, I wasn’t using my skis the right way. Over the years I’d developed bad habits that were holding me back.

Is your small business marketing stuck in a rut? Want to make a breakthrough this year? Use this link to get the marketing help you want >>

John and his staff showed me how to master the four fundamental movements that enable skiers to turn with ease. The results of Clendenin’s coaching were astounding. After just two days, my skills had jumped several levels. I was with two friends whose abilities ranged from intermediate to expert, and they experienced the same leap in performance. With the benefit of additional practice, I’ve become the expert skier I always wanted to be.

Ready to finally make a breakthrough in 2008 with your small business marketing? Sign up to work with a small business marketing expert to show you how >>

I’ve spent decades mastering small business marketing and teaching others how to do the same.

Over the last twenty years, I’ve helped hundreds of small business owners and entrepreneurs like you achieve breakthroughs with their businesses. Some have seen almost instant success, like Laurie in Long Island NY, who increased her profits by 50% in less than a month. Others, like Mike in Florida took months to see the first 300% increase in leads and sales and then over the next 4 years, increased his lead generation and sales by a whopping 1500%.

See for yourself what my marketing clients have to say about my business expertise at >>

Are you looking for a breakthrough in 2008? I’m opening up my mentoring program to new applicants this month. The last time I actively sought mentoring clients was a year ago.

It SOLD OUT within the first two weeks.

Based on the number of applications I’ve gotten this past week, I suspect the mentoring program will sell out even faster this year.

Usually I get many more requests than I can accommodate from people who want my personal assistance and guidance. To be fair to everyone who is interested, I’ve set up a simple application process. Here’s how it works:

1. Use the form at the bottom to apply for this unique small business marketing program>>

2. Once I receive your information, I’ll personally review it and hand-pick 20 applicants to interview.

3. If your application is selected, you’ll get a call from my associate Ros to set up an interview.

4. I’ll accept 5 applicants to work with this year. Not 30, 20 or even 10, just FIVE.

If you’d like to be considered for one-on-one business mentoring and be one of the 5, apply today at >>

If it’s a good match, I’ll personally show you powerful small business marketing strategies and techniques you can use to create a breakthrough in your business. I’ll show you which changes will create immediate improvements and which long-term strategies will grow your profits.

You’ll discover the ideas and proven strategies that will put your business on the fast track to success, whether this is your first year in business or your fortieth.

My manuals are always available to help you jumpstart your business growth, but the time I can spend consulting with clients is limited. Once the program is full, I can’t accept any more clients.

Here’s to making 2008 your best year ever,

Charlie
Small Business Marketing Ideas That Make You Money

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What’s The Fastest Way to Achieve Your Small Business Marketing Goals?

By Charlie Cook   |   January 25, 2008

Did you miss this week’s TeleSeminar on How to Reach Your 2008 small business marketing goals?

While we had over 200 people on the call from Spain, Australia, New Jersey, and all over, not everybody could join the call. In fact I’ve gotten tons of emails from people who couldn’t make it and wanted to know if they could listen to it later.

Well, ask and you shall receive. I’m making this call available to for free for the next few days. Just use this link to listen to the small business marketing TeleSeminar >>

How can you double your business this year with your small business marketing?

That’s one of the questions I answer at the end of my recent small business building TeleSeminar. The answer includes making a commitment to your achievement goals, creating a business and small business marketing plan to take action, and if you don’t have one already, finding a marketing mentor or marketing coach to help you focus your efforts and show you which marketing strategies to avoid and which work.

How much more successful could you be this year? Discover how to make a breakthrough with your small business marketing? Use this link to discover how to reach your small business marketing goals this year >>

Charlie
Powerful and Proven Small Business Marketing Ideas

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What Are Your Web Marketing Wishes?

By Charlie Cook   |   January 14, 2008

What wishes do you make before you toss a coin in a fountain or blow out the candles on your birthday cake? What things do you dream about doing, accomplishing, and achieving?

Do you wish for more time with family and friends, for instance? For more money to afford a vacation home, say, and more time to use it? For freedom to travel and the means to live the life you’ve always wanted?

I celebrated my birthday last weekend, and I still make wishes before I blow out the candles. Maybe its because I’ve got more candles on my cake now, but over the last nine years I’ve been able to make many of my wishes come true thanks to my solid web marketing strategies.

Thanks to you, my readers and clients, I’ve built a business that pays the bills and grows each year. Sales were up 250% in the last quarter of 2007 over the previous quarter.

My web-based business allows me the freedom to work anywhere there is Internet access and a phone line, including my Vermont ski home. When the skiing is good, I’m there, doing what I love, working and playing hard.

Are you doing work you truly enjoy, having time to spend with your family and pursuing your other interests? You can!

What’s keeping you from making your wishes come true? Most people are stymied by not knowing exactly which steps to take to accomplish their goals. Wouldn’t you like to have a step-by-step guide to launching your own online business or making your existing business even more successful?

Since I just had my Birthday, I’m feeling generous. I’m going to practically give away the Insider Secrets to Creating Web Sites That Sell so you can review it for 30 days on my dime. You pay only if you keep it. Use this link >>

It contains the exact proven web marketing strategies and processes I’ve used to put my own and my clients’ sites at the top of the search engine listings. You’ll also find the techniques I use to convert all the traffic I get to a steady stream of sales. You’re getting the inside ideas I use each week to build and maintain my highly successful online business that you can use too.

Interested? Ready to claim your trial copy of the Insider Secrets to Creating Web Sites That Sell? Use this link >>

You may think I’m nuts to be giving away this web marketing manual worth over a thousand dollars for just $2.95. It’s true that I’m taking a risk by sending it to you and paying out of my own pocket. The one time I offered the Insider Secrets to Creating Web Sites That Sell to my readers, 95% of the people who reviewed it, kept it, using it to finally put their business into high gear.

Do you want your web site to start making more money than you ever imagined? Use this link to get the details >>

You have a just 4 days to claim your special Birthday trial offer for the Insider Secrets to Creating Web Sites That Sell. The offer ends Friday.

With or without blowing on candles, you can make your wishes come true. Discover how to build and manage your own outrageously successful online business. Find out exactly what works to attract visitors to your site and how to convert these prospects into profits.

To your success,

Charlie
Web Marketing Ideas that Work

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