Any business that uses TV ads knows that there is a fine line between catchy and effective.
If you try to be too “catchy” or “creative” the viewer can lose sight of what the message is all about. You might succeeded in keeping their attention and making them laugh, but you will have failed at… Read More »
Social media is more than just collecting Facebook fans, sending tweets and joining the conversation.
It’s also about making all that hard work pay off. Read More »
“Voice mail messages. Nobody ever returns my voice mail messages. I’m on the phone all day long. Leaving messages. But nobody calls me back.
“What am I doing wrong?”
Stephanie was telling me her tale of woe. She’s not closing enough sales. Not making quota. And she thinks her problem stems from… Read More »
Last week I asked you about what challenges you face.
Whether you’re struggling to get more customers or finding it hard to beat out your competitors, there are a few simple steps you can take to make sure your business thrives. Read More »
If you’re an affiliate, you’re in danger.
In fact, you’re being attacked from two sides at the same time.
On the one side, you’ve got cash-strapped states (like California) trying to use affiliates to…
It’s awfully quiet…Nothing?… Really?
Making money with your website by leaving your profits to chance is like buying a lottery ticket. You might win –anything is possible — but the odds are against you.
If you’re serious about making money online… Read More »
Looking for a way to stand out?
Your clients are always interested in who you are and what people have to say about you. That’s the true currency of the social networking world.
Of course, we all know about getting testimonies from individuals. But another way to get attention to your company is to… Read More »
I remember in one of my first jobs, the owner of the company I worked for started a weekly newsletter.
In this newsletter he made it a point to try to mention many of the employee’s names.
His theory, which was a good one, was that… Read More »
I recently received an email asking a question I get asked all the time. What does it take to be an entrepreneur?
Listing the qualities is easy, but describing how to get over the humps is the tough part. Problems like… Read More »
The fun part of selling for most people is the demonstration or presentation of the product.
This is where you get to engage your prospective client in all the wonderful things it can do for them.
Unfortunately, too many salespeople spend way too much time… Read More »
