Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

How To Triple Your Business This Year

By Charlie Cook   |   April 14, 2011

Virtually every business is plagued with 3 problems. They are:

1) How to acquire customers at reduced cost.
2) How to build relationships with existing customers and generate repeat business from them.
3) How to generate referral business from existing customers.

If you’re looking for the most cost effective way to solve all three… Read More »



Finally – The Solution (Read Now)

By Charlie Cook   |   April 12, 2011

What’s the secret to profiting with social media?

Find out when you dial in to the Social Media 2.0 TeleConference.  Registration opens today. To get access to all 14 top social media experts and discover the inside secrets to making money with social media – register for free with the link below. Read More »



What Clydesdales Can Teach You About Customer Service

By Tom Borg   |   April 8, 2011

You’ve heard the saying before: There is no “I” in the word team. And as cliche as it may  be, there’s a certain amount of truth to it that keeps it relevant.

In other words, it takes more than one person to make a successful team. If your company or organization is going to be successful, it’s got to harness the power of a team effort.  When everyone works together… Read More »



What’s the key to your success…

By Charlie Cook   |   April 7, 2011

What’s the most essential ingredient to your success, no matter what you do?

I’d like to tell you it’s marketing but the truth is until you know how to do the following, you’ll never be able to use all the marketing ideas in the world. It doesn’t matter whether you want to start a new Internet company or open a restaurant. If you can’t do this, you’ll always struggle.

What am I talking about? Read More »



The Secret To Referral Marketing Made Easy

By Rick Frishman   |   April 6, 2011

Unless you’ve been living in a cave, you have some sort of network in place. It’s your friends, family, doctor, dentist, accountant, lawyer, personal trainer,  and coworkers.

You’ve recommended them to members of your circle. But, how do you leverage your connections for a profit? Read More »



There’s No Such Thing As Minor

By Charlie Cook   |   April 5, 2011

I’m going to apologize in advance. This past Saturday I was in for surgery and my brain is still clouded with pain medication – so I’m going to apologize in advance for being a bit blunt below.

My brother in-law warned me. He said there is no such thing as… Read More »



Stop Talking About Yourself…

By Joan Stewart   |   April 4, 2011

If social media was a party, many of us would be headed home before it even got dark out. That’s because everybody seems to be talking about themselves:

“I’m standing in line at Starbucks.” “I’m starting my day with a hot cup of chai tea.” “I just dropped my kids off at school. It’s pouring rain!”

The most important question to ask yourself before posting anything is… Read More »



Wish me luck… (I’m not kidding)

By Charlie Cook   |   April 1, 2011

After putting it off for months, I head in for surgery on my ACL, tomorrow, Saturday at the Hospital for Special Surgery in New York.

I actually tore my ACL back in January but being the stubborn person that I am, I kept skiing until now.

And it’s true, if you’re bull-headed enough, no matter how bad the pain is you can keep going, like I did.

But is that a good idea? Read More »



Do You Have It…

By Charlie Cook   |   March 31, 2011

What’s it take to be successful?

When I was a kid, I’d see my Dad head off to work at 7:30am or earlier each morning. He’d be home by 6pm for dinner, and then more often than not he’d go back to work in the evenings and for a half day on Saturday.

He did what most of us have been taught… Read More »



The 3rd Marketing Lie You Should Know…

By Charlie Cook   |   March 29, 2011

What’s the fastest way to put yourself out of business?

It’s to assume that because you’ve got a great product or service (or as Henry David Thoreau put it, a better mouse trap) that people will beat a path to your door.

This is one of the biggest lies people tell themselves as they watch their businesses struggle to survive.

The key to having a successful small business… Read More »