Charlie Cook's MArketing for Success Insider's Club


What Clydesdales Can Teach You About Customer Service

Author: Tom Borg   |   April 8th, 2011

You’ve heard the saying before: There is no “I” in the word team. And as cliche as it may  be, there’s a certain amount of truth to it that keeps it relevant.

In other words, it takes more than one person to make a successful team. If your company or organization is going to be successful, it’s got to harness the power of a team effort.  When everyone works together…your client gets nothing but the best customer service possible.

That’s why a team mindset is so important when it comes to delivering real customer service. It allows your team to eliminate the problems that inevitably occur when consistent teamwork isn’t present. When that happens, your company will become a place where people want to have a career.

A good illustration of how teamwork can help an organization excel is the famous breed of Clydesdale horses. These powerfully bred and built horses are amazingly strong creatures.

Wikipedia says, “Clydesdales are still used for draft purposes, including agriculture, logging and driving. They are also shown and ridden, as well as kept for pleasure. Some of the most famous members of the breed are the teams that make up the hitches of the Budweiser Clydesdales.”

These horses were first owned by the Budweiser Brewery at the end of Prohibition in the United States, and have since become an international symbol of both the breed and the brand.

It’s a fact that as strong as these horses are individually, when two of them are paired up, they can pull more weight together than one horse can pull by itself. Just like with members of your team.

One individual working alone can only accomplish so much work. He or she can be much more productive when they join forces with other members of their department or group.

Another advantage of having members of your company work together, is when you can have different departmental representatives involved on the same project. This opens up streams of communication between the departments involved. This can prevent future communication blocks that often occur, because of the lack of input from members of your organization, that have a different perspective on the work being performed.

Some organizations make it a point to have members from various departments involved with projects, because they know it will prevent future problems from occurring.

Like the saying goes, “An ounce of prevention is worth a pound of cure.”

To be more productive and successful, make sure your business functions as a team.

Hold frequent brainstorming sessions and encourage employees and managers to share ideas openly and honestly. When you do this, you will be able to provide the type of customer service that only comes when people work together as a team.

About Tom Borg
Related Resources

More Posts by Tom Borg

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits, sign up for your FREE Profit Now Report.

Join the Discussion!

What do you think? We value your input. Share your comments, advice or ask a question.