Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

LinkedIn: To Give A Recommendation or Not?

By Victoria Ipri   |   December 1, 2010

You pay a visit to your faithful family physician, Dr. Jones, who discovers an unusual lump under your left shoulder blade.

“Hmmm,” the doctor says. “This may be nothing, but I want to check it out. You must see a specialist.”

So, you ask, “Who do you recommend, Doctor?” Read More »



The Secret To Making Money Off Of Crowds

By Kim Sheehan   |   November 30, 2010

The other day, I asked my Facebook friends for ideas on what to write about for this blog post. I received responses from six or seven people, but the last suggestion, from my friend Steve, made me smile and then made me think. His suggestion?

Read More »



How To Party Your Way To Success – No kidding

By Charlie Cook   |   November 30, 2010

{!name},
Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.
Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how.
This past weekend, I was at an open house, the food was abundant, with Bloody Marys, and coffee (which is what I drank) being served. As usual, I met a handful of new people including, in this case, Bill the Managing Director of a firm that markets their investment services to pension funds and wealthy investors.
With $1.7 billion under management, the firm is successful, but in Wall Street terms is still considered small.
I’m always interested in learning what others do to make a living and I peppered Bill with a host of questions about his firm and of course I asked a few about what they were doing to attract clients.
In a few minutes I learned a lot about diversified hedge fund portfolios and risk management and in return Bill wanted to know what I did. He wanted to know how his firm could use the Internet to generate more leads and grow their business.
I shared a few ideas, and before we left Bill handed me his card and asked that I call him so he could put me in touch with his marketing director.
See how simple it is?
To generate a lead, just get people talking about themselves, something everyone loves to do. And in return they’ll ask you about what you do.
When they do, don’t just give them a label, but instead demonstrate your expertise by giving them some tips and ideas so they can see how you could help them.
You see now why I wasn’t drinking Bloody Marys?
I wanted to remember who I’d met, what we’d talked about and to follow up.
Now, get out there and make sure to have fun this holiday season, and instead of pitching your services, get people to ask you about how you can help them and of course followup after the holiday party.
FYI, if you’d like me to personally help you grow your business, I have 2 spaces available in my one-on-one mentoring program.
Apply here >>
To your success
Charlie
MarketingForSuccess
P.S. Simply striking up a conversation and expressing an interest in others is a sure way to generate leads and new business every day of the year, not just over the holidays. And it works whether you’re on a plane, the ski lift (where I’ve gotten a ton of leads) and practically anywhere you meet people.
Want more clients?
Start here >>

Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is a big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.

Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how. Read More »



The #1 Secret To A Healthy Business

By Brian Tracy   |   November 30, 2010

Hi,
Are you struggling to generate more leads and sales? Want to know the simple secret to making more this year?
For many people, the current economy has been “life threatening” for their business and they’re looking for answers.
I was in a similar position this past March when I was told I had throat cancer, potentially “life threatening” to my personal health as well as to my business.
What’d I do?
I did what I’m sure you would have done too, I sought out the best medical advice I could find and then underwent a system of treatments starting in April. It took a few months, but bit-by-bit they shrunk the lump in my throat and by September I was back on stage full-time giving seminars. What a relief to be back doing what I love!
Here’s how you can bring your business back to perfect health too…
Now, I hope you never get diagnosed with any serious illness, much less cancer, but I do recommend you do the same thing I did: use a proven system to transform the health of your business and your profits.
Discover the simple secret to attracting more clients and earning bigger profits this year
Now, thanks to top marketing expert Charlie Cook, there’s an easy way to transform your marketing, grow your business and maximize your profits this year. No, it won’t make you a millionaire overnight, but it will help you build a healthy revenue stream over the next few months, even in this economy.
Ready to grow your business this year?
Imagine if you were diagnosed with throat cancer, God forbid. Would you run down to the drug store and start taking everything you could get your hands on?
Of course not. You’d go to an expert, and you’d find one with a proven track record and use their system of treatments – and hopefully have as much success as I did.
Fortunately growing a healthy business is lot easier and less painful than any cancer cure. And thanks to wealth-building expert Charlie Cook you can maximize your profits with this complete money-making system.
Charlie recently released the most effective profit-building system I’ve ever seen and is offering Brian Tracy subscribers an exclusive risk-free 30-day test drive for only $2.95.

Are you struggling to generate more leads and sales? Want to know the simple secret to making more this year?

For many people, the current economy has been “life threatening” for their business and they’re looking for answers.

I was in a similar position this past March when I was told… Read More »



16 Essential Link Building Tools For Generating Web Traffic

By Charlie Cook   |   November 29, 2010

So, you’ve invested the time into getting a great site built and have fully implemented your SEO plan, but you’re not done yet. Link Building is just as important to your site as… Read More »



The Secret To Making More Sales

By Jeffrey Dobkin   |   November 26, 2010

So I was driving to an appointment to sell some office furniture the other day and a cop pulls me over and says, “Have you been drinking because your eyes look a little red.”
Undaunted, I immediately shot back, “Have you been eating donuts because your eyes look a little glazed.”  We can learn two things from this.  1. Never shoot back at a police officer. 2. Police officers have very little sense of humor.
Before my wife disgruntledly bailed me out 6 hours later I had a good chance to think about the office products business.  And here is what I thought.  Business is good.  But enough regressing.  Isn’t it great that Rosie and Donald are feuding?  I really don’t like either of them, and to watch them make endless headlines by smearing each other’s noses in the dirt and trash talk is usually the highlight of my day.
I could never figure out why Rosie had a talk show and evidently neither could the American Public.  She certainly couldn’t act, a fact verified by the one movie she was in. And as far as Donald – the man with an ego larger than his comb over – I’ve never enjoyed being around people who used daddy’s money to buy and bully their way into power, who absolutely know they’re God.  I’m God.
Just kidding.  I’m not God.  I’m god.  You know the other god, the small “g” god.  One of the smaller gods the Greeks worshipped in ancient times.  One of the gods you can’t really get in trouble for being. I’m already in enough trouble with the police.
Yeah, so where was I?  Oh, yea… selling office products. I was selling office products while I was playing golf.  Yes, I shoot in the mid 80’s.  If it gets any colder than that, I don’t go out.  And my drives are always in the 200 to 300 yard range.  That’s 150 out, and 100 to 150 yards to either the right or the left.
But I sell a lot of office products on the course.  Well, I don’t really sell office products at all.  I’m glad if I know which end of the fax machine to put the paper in.  And thank god – of your choosing, we don’t have thermal fax machines anymore.  I mean, is it paper towels, TP, fax paper – I get so confused.  More than once I’ve left the bathroom in pain. Luckily, it seems I don’t have to know anything about office products to get firms to buy from me.
You see, in sales – and this is true for any industry –   people buy through relationships.  And I have relationships with most of the women that buy from me.  Wait a minute – that didn’t come out right.  Especially if my wives find out.
But it’s true.  Clients know they can count on me when they have a question, problem, or need something.  They have my cell phone number and I always answer it.  Product questions?  I may not know the answer but that doesn’t mean I can’t or won’t find out for them in a hurry.  My efficient staff makes it easy for me to be the slacker I appear to be.  Our product specialists send detailed information to people that need product specs.  And pricing is a blend of my feedback along with industry norms and competitors’ bids.  And I’m there before, during and after the sale.
For whatever reason, people trust me.  They know while I can be pretty funny, I’m always honest, 100% trustworthy and eager to please.  It’s fun being funny and having relationships and having everyone around you always smiling and laughing – isn’t that the way you’d like to do business?  So would your clients.
And that’s the way you sell a lot of office products.  Just be yourself and develop relationships.  When clients like you and trust you, they’ll buy from you.
Here’s the bottom line. Don’t get caught speeding and give lip to the cop: it costs $450 and the guys in the drunk tank all look like they’ve been on one too many episodes of cops.  Yeesh… you’d think if someone had only one good tooth they’d take better care of it.

So I was driving to an appointment to sell some office furniture the other day and a cop pulls me over and says, “Have you been drinking because your eyes look a little red.”

Undaunted, I immediately shot back…

Read More »



The One PR Mistake You Should Avoid

By Rick Frishman   |   November 24, 2010

Writers, editors, and producers seldom have time to talk with you on the phone. Usually, they’re so busy that even the briefest conversation takes them away from pressing projects. So every second counts!

In the first ten seconds, seasoned news people know… Read More »



What Turkeys Can Tell You About Marketing

By Charlie Cook   |   November 24, 2010

Want more prospects hungry to buy? Want to know the key to keeping quality clients knocking down your door again and again? This year as you indulge in stuffing, cranberry sauce you might be surprised to discover, a marketing genius right in between the gravy and mashed potatoes.

Find out what the noble Turkey knows about marketing and how he (or is it she?) gets a whole country salivating to sit down for dinner year after year.

Discover what Turkeys know about marketing >> Read More



The ABC’s Of Writing Knockout Sales Copy

By Tom Borg   |   November 23, 2010

If you want to remember the key points of really effective sales copy, and see your customer responses soar.you should learn the ABC’s of Stunning Sales Copy.

A is for AIDA, which is what your whole sales letter should provoke: Attention, Interest, Desire, and Action. Read More »



14 Ways To Get Free Traffic

By Charlie Cook   |   November 22, 2010

They say nothing in life is free. And while that may hold true for jewelry, cars and houses, it certainly doesn’t apply to website traffic! The beauty of the internet, lies in the fact that… Read More »