Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Web Design That Fits

By Debbie Campbell   |   August 25, 2010

Recently I was approached by a potential client who wanted a quote for a custom website for his business. I’ll call the potential client Brian; his business is making beautiful, hand-crafted widgets.

Brian’s brick-and-mortar business is well-established, but only has a very small web presence. Due to pressures from web-based competition in the last couple of years, he now feels he needs a larger, more comprehensive and content-rich website to compete effectively.

Brian has put a substantial effort into mapping out his new site. His content is solid and focused Read More »

How to Select a Social Media Partner

By Susan Rice Lincoln   |   August 24, 2010

How do you pick a person or company to help you outsource your social media?

Your choice of a social media outsourcing partner is crucial.  There are thousands of people out there hawking their wares so you need to be very, very careful whom you select.

Here are seven steps I suggest you go through so that you can find the person (or company) that is a perfect fit for your needs. Read More »

The Alternate of Choice Close

By Tom Hopkins   |   August 23, 2010

The Alternate of Choice is a questioning strategy I teach in every seminar, every book, and audio recording. It’s truly a staple. The reason for that is simple: It works.

Typically, I teach it as a question with two answers. Either answer is a minor agreement leading towards the major agreement, which is a closed sale. The critical element of this question/close is to offer only two answers, both of which move the sale forward.

It’s most often used for things such as getting an agreement for an appointment, the location of your appointment, a color choice, payment options, and delivery dates. It might sound something like this: Read More »

Finding the Right Media Venues for Your Success

By Drew Gerber   |   August 23, 2010

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to communicate the difference you can make for them.

Once you’re clear about who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching, what magazines they’re reading, and radio shows they tune in to when seeking news, information, and entertainment. Read More »

How to Market Your Small Business For FREE!

By Charlie Cook   |   August 23, 2010

Can you market your small business for free?

Practically every day I get an email from an eager entrepreneur or seasoned business owner who wants to know how to attract prospects and buyers – for free.

Heresy?

Lunacy? Read More »

Media Kits – Guerrilla Style

By Rick Frishman   |   August 22, 2010

Less is often more and that’s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily by large corporations and the exceptionally rich.

Well, things have changed—drastically. Even if guerrillas could afford to send lavish pr media packages, we question whether they’re worth the cost and whether they still work.

Today’s media no longer wants to be showered with reams of promotional materials, no matter how beautifully they’re written, designed, or packaged. Read More »

How To Use Linked In To Generate Leads and Sales

By Jan Vermeiren   |   August 22, 2010

LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.

However, only few sales people know the possibilities LinkedIn offers.

To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »

Get Employees Involved In Word of Mouth

By Kim Sheehan   |   August 21, 2010

Managing a word of mouth campaign by yourself is challenging. It takes time, and it draws you away from other activities. For that reason, think about getting your employees involved in encouraging word of mouth, both in the store and, especially, online.

The key is to make sure employees understand their role in the WOM process. You should spend some time thinking about what that role should be. Good social marketers recognize is that it may be difficult to just turn employees loose to represent your company in the social media sphere without a clear understanding of the role of social media in the company. Read More »

How to Utilize Your Website’s Title Tags

By Jason Lomberg   |   August 20, 2010

When optimizing your small business website for high search engine rankings, targeted search engines such as Google and Bing, the first step is writing keyword driven title tags.  The title tag is the title on the top left of your browser window.

Search engines put a lot of weight on these titles when ranking your website.  Many small business websites utilize the company name or the name of that Webpage as the page title which is typically a mistake if you want to rank that Webpage for targeted keyword phrases. Read More »

The #1 Way to Profit This Year and Next

By Brian Tracy   |   August 19, 2010

Want to attract more buyers and increase your sales?

I’m going to let you in on three simple secrets that are not only essential to your business survival but could make this year and the next few your most profitable ever. Too good to be true? Not at all.

1. There Is Only One Sure Way To Sell More Read More »

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