Did you see these videos yet?
I’m talking about Brian Tracy’s 7 marketing tips to a thriving cash rich business.
These are priceless marketing tactics designed to quickly increase your profits… Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
How to Buy Newspaper Advertising at a Huge Discount
Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable? Some are highly negotiable. Here are 5 ways to get better discount newspaper advertising rates.
1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper. Read More »
7 Rapport Building Techniques
Of all the techniques available to people who work with others, building rapport is perhaps the most powerful. It can transform impossible situations into ones with potential and can allow you to connect instead of being like ships that pass in the night.
Here are 7 rapport-building techniques: Read More »
The Fastest Way to Turn Your Website Into A Lead Generator
You’ve been working hard to get people to your site so you can generate sales. Are you frustrated yet?
Most website owners have spent more time and money on their sites than they want to admit — and they hardly generate any sales.
Despite hours spent writing copy, getting the site built and struggling with SEO (search engine optimization), you’re still waiting for your site to kick online sales into gear. Read More »
Unleashing the Kitchen Magician
I hired a financial planner yesterday. I wasn’t exactly looking for one, but as you’ll see shortly, he was hard to resist.
First off, you should know that doing this has been on my mind for some time. Here it is the last half of the year already, and I’ve been talking seriously about hiring a professional for… let’s see… July, June, May… about 14 years. More or less since the birth of my first child.
The truth is, I’d probably put it off for another 14 years had I not met Tim. Tim is a financial planner, and a new E-Newsletter client of mine. Read More »
How to Write Persuasive Bulleted Copy
People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won’t read it; especially in 2010 America. That’s why inserting bullet points into your ad can make your copy much more compelling.
What is a bullet point? Here are 3 examples: Read More »
The College Exam Nightmare
Did you ever have the nightmare in which you’re taking a final exam for a college course, and it suddenly dawns on you that you’ve never attended one class?
Or how about the bad dream in which all your teeth fall out?
Or the one in which you’re going about your business, usually at work or in a public place, and realized you aren’t wearing any clothes? Read More »
How Many Calls Make a Sale?
After an Ogilvy & Mather board meeting in Frankfurt, 18 years ago, David Ogilvy told me over dinner that “Rosser Reeves and I were talking one day, and we agreed that everything we knew we had learned from John Caples.”
Rosser Reeves, who was Ogilvy’s brother-in-law, coined the initials USP that everyone now uses with such gay, and often inaccurate abandon.
John Caples, besides being a very good copywriter – They laughed when I sat down at the piano is one of the most copied lines ever – popularised systematic testing, though not enough to penetrate the thick skulls of most corporate drones. Read More »
5 Simple Steps To A Great Home Page
Your web site home page is often the first contact that a new client will have with your business. It needs to be inviting and engage the visitor into a relationship with your company that is positive and keeps them coming back.
Envision your home page similar to a magazine cover and table of contents. The cover engages the viewer with a powerful image that draws attention to the magazines content. The list of articles on the cover engages the interest of the various readers. The table of contents is an organized user-friendly map that drives the reader to specific pages of the magazine. Read More »
7 Tips to Transform Your Business Into a Wealth Building Machine…
As part of my constant effort to make sure your business thrives…
… even in this lousy economy…
… I’ve arranged something very special that will show you how to quickly increase your profits… Read More »
