Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

3 Surefire Ways to Turn Your Business Around In An Uneasy Economy

By Ryan Shaw   |   August 12, 2010

#1: Give away things for Free or next to Free.
In an uncertain economy, people don’t want to spend what money they do have unless they need to. By giving away something for free, you help build a relationship with your customer and show them hopefully that your product or service is worth buying and that they need it.

By creating a sales system where you get customers in your business with a free offer, you can upsell to a medium or expensive package deal. By this time, you have built a relationship with your customer and you also know more about them so you can decide what they need most. Read More »

3 Ways WordPress Makes Life Easier for Small Business Owners

By Debbie Campbell   |   August 11, 2010

WordPress is great for small and medium businesses who want more control over their company website – and the ability to manage it by themselves, without having to resort to calling a web developer every time they want to add some new content. Here are three ways that WordPress makes things easier for SMB owners.

  1. Add new blog posts when you’re on vacation.
    I know – you’re asking: “What’s a vacation?” But if you’re given the opportunity Read More »

Outsourcing Social Media: 13 Tasks You May Want To Delegate

By Susan Rice Lincoln   |   August 10, 2010

So, you have decided, for whatever reason, that managing your presence on the Social Web is simply too much for you. Before you go out shopping for a supplier to help you with your social media tasks, it is important that you are clear about the type of help/services you need.

Listed below are a variety of tasks you may want to delegate: Read More »

This is 100% Not My Fault…

By Charlie Cook   |   August 10, 2010

I’m writing you today as fair warning…

…because tomorrow, Wednesday, August 11th at midnight, the price to get access to the Outsourcing and Delegation Mastery series of interviews and to discover how to breakthrough to a seven-figure income with your business…

… goes up from the ridiculously low $97 to $197. Read More »

How to Achieve Pro Sales Status

By Tom Hopkins   |   August 9, 2010

You may do everything else masterfully but if you can’t close the sale, you might as well be a professional product demonstrator instead of a salesperson. The real pros in selling have certain skills and habits that make them stand out above average.

Here’s a Personal Inventory Evaluation. Take it and see how close you are to achieving “pro” sales status. Read More »

Pitching For Perfect Coverage

By Drew Gerber   |   August 9, 2010

I know how frustrating it is when the media doesn’t notice you, even though you know you’re exactly who they’re looking for. I’ll let you in on a little secret though: You have what the media wants and they want you too.

But there’s a problem — the media is distracted.

They’re receiving countless pitches every day from publicity seekers looking to deliver their message to vast audiences so they can take their business to the next level with media coverage. So what do you do to make your pitch stand out, so you’re the one shining in the limelight? Read More »

I Will Get Straight To the Point…

By Charlie Cook   |   August 9, 2010

Everyone including me was astounded at the quality of the real world outsourcing and delegation strategies revealed by the ten experts during last week’s TeleSummit on Making More and Working Less.

In case you missed it go here >> Read More »

Media Lists: Play the Numbers Game

By Rick Frishman   |   August 8, 2010

“Publicity is easy to get. Make yourself so successful that you don’t need it, and then you’ll get it.”
—Anonymous

Generating publicity is a cumulative process that is built by developing relationships. Your promotional efforts involve many of the same players, so it’s essential to create and maintain a record of them all. This is your media list.

Media lists are databases containing the names and information about people and organizations that can help promote your product or service. They’re your address book or Rolodex. They’re the roster of your network. Read More »

Haven’t Thought (or Shot) a Video? Maybe You Should!

By Kim Sheehan   |   August 7, 2010

Youtube is hot: thousands of videos are uploaded and millions are viewed every day on the video channel. Do you think Youtube is only for bored junior high school kids? It’s not! Many small businesses are creating videos and uploading them to Youtube. Why?

I think it is a combination of the popularity of Youtube and the ease of  using Flip Cams and other small, point-and-shoot cameras. Today, videos don’t even need editing or fancy soundtracks to become popular.

Della Mendenhall, whose family owns the Indianapolis florist Gillespie Florist,  Read More »

Advanced SEO Strategies – Keyword Driven URL Structure

By Jason Lomberg   |   August 6, 2010

It is an enormous advantage to develop your search engine optimization strategy before the development of your Website.  Best practices are to do your keyword research then develop your Website based on these results.

Each Webpage should have its own SEO strategy based on targeted keyword phrases.  Your  competitive advantage is in developing  your URL structure to match the keyword strategy for that page.

URL structure strategy includes three parts: Read More »

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