Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

12 Direct Response Marketing Tips

By Jeffrey Dobkin   |   August 5, 2010

Didn’t get the response you wanted on your last direct mail campaign? Here are 12 marketing tips to help increase response.

Start by writing your objective in the upper right hand corner of a blank sheet of paper.  Then write your direct mail marketing letter to achieve this objective.

Is your objective to generate further interest in your product or service?  Generate a phone call?  Have customers place orders by direct mail or phone?  Generate phone calls for inquiries or product sales?  Fill in the BRE for a follow up sales call?  In store visit?  Whatever your objectives, state them in writing – then draft your letter to fulfill those objectives. Read More »

How to Make More Time This Week…

By Charlie Cook   |   August 5, 2010

Do you ever find yourself saying, “If I just had another day or two in the week I could get my work done?”

Or have you ever said, “I’ll take care of this tomorrow”, or  “I’ll get around to this later”?

Hey, it happens to the best of us.

Wish you had another 10 hours a week to get work done or play golf, and that your to-do list didn’t keep showing the same old items day after day. Read More »

Want More Referrals?

By Colleen Kilpatrick   |   August 4, 2010

No doubt you’ve gathered all kinds of tips and strategies to help you “close the sale”. The problem is, sometimes we get so focused on closing the sale we forget the sale is really just the beginning. Yes, the beginning. The beginning of a long, rewarding relationship with our customer that leads to repeat business and lots of referrals.

Want to know how to create that kind of relationship with your clients? It’s called Appreciation. Read More »

How To Get Your Work Done For Free…

By Charlie Cook   |   August 4, 2010

Can you imagine getting people to happily do your work…

…for FREE!?

Register for one of the 196 call slots >>

That what Terry Dean, our first outsourcing expert of the day does and it’s all perfectly legal and highly ethical. Read More »

Can You Really Make More By Outsourcing?

By Charlie Cook   |   August 3, 2010

Overwhelmed, stressed out and want to become a millionaire?

If you’ve been wondering how to afford more staff…

…or if you’ve tried outsourcing and given up in frustration because it didn’t work for your business… Read More »

Give Chance a Chance

By Michael Katz   |   August 2, 2010

I play basketball every Monday night, in my town’s middle school gym. It’s a great bunch of guys, and with the average age hovering around 40 — and with games that typically involve more braces, bandages, pads and miscellaneous prosthetic equipment than would be required to rebuild the Six Million Dollar Man — it’s very relaxed.

We don’t even pick who plays with whom — we just put our names on a big sheet of paper and when your name comes up, it’s your turn to play. Because it’s completely random however, the teams aren’t always evenly balanced, in size or in skill. Read More »

How Outsourcing Increased Profits By 172%….

By Charlie Cook   |   August 2, 2010

Want to know the simple outsourcing strategies Melanie uses to increase her clients’ revenue by a whopping 172% and help them actually work less?

REGISTER for this one-time only FREE TeleSeminar Series with 10 top outsourcing and delegation experts now >>

If you’re ever felt overwhelmed, stressed out and overworked, even a little bit… Read More »

The Magic Key to Tapping Creativity

By Tom Borg   |   August 1, 2010

Have you ever considered the idea of letting your employ­ees take charge of doing a job the way the way they think it should be done?

Let them put their creative talents to work. Most people use only a fraction of their potential brain power. Why not give your employees a chance to use more of theirs?

Avoid the philosophy, “We’ve done it this way for years, so why change a good thing?” That’s “dead end” thinking and often leads to frustration and complacency. Read More »

Did You Register Yet For the Outsourcing TeleSummit?

By Charlie Cook   |   August 1, 2010

I’ll make this short since it’s Sunday.

Tomorrow the TeleSummit on Making More and Working Less by leveraging outsourcing and delegation begins.

REGISTER for this one-time only FREE TeleSeminar Series with 10 top outsourcing and delegation experts now >> Read More »

Is This Taking Outsourcing Too Far?

By Charlie Cook   |   July 31, 2010

What are the limits to outsourcing?

Yes. you can outsource your administrative work, your phone service, your website management, your search engine marketing, your manufacturing but your pregnancy to India!?

If the point of outsourcing is to save money, you can save a cool $94,000 by using a surrogate mother in India, at least according to HBO’s Google Baby. But hold on a dang minute. Read More »

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