Remember Willie Sutton? Willie was a bank robber.
When asked why he robbed banks, he replied: “Because that’s where the money is.” (No! I’m not suggesting that you rob a bank. 🙂 )
Willie’s story came to mind when I was recently asked by a sales consulting client, “How do I grow my business?” Read More »
…you like taking vacations and making money.
To find out how you could be taking more vacations, or even taking the whole month of August off, while your business keeps growing…
…get direct access to the top secrets to making more by delegating and outsourcing your way to a six or even seven figure income, even in this tough economy. Read More »
What’s the number one problem you have in outsourcing your business? What’s keeping you from scaling it and maximizing your profits?
For most entrepreneurs and small business owners it’s not a lack of interest but a lack of knowing which resources to use, which is why we’ve put together the most comprehensive list of outsourcing resources anywhere so you can continue to grow your business. Read More »
When it comes to direct sales, many sales people understand the concept of showing prospects the value they get from a purchase. But this concept isn’t widely discussed in copywriting circles. But if you get this concept it can significantly bump up your sales almost right away.
Essentially what you want to do in your copy is show people that the value of what they’re getting is greater than the money you’re asking for. And you build that value by explaining how much time and effort and expense has gone into developing your product. Read More »
Want to discover the simple secrets to making a six or seven figure income this year and working less?
Monday is the start of our TeleSummit on Outsourcing and Delegating your way to a six or seven figure income.
It’s FREE to register and listen to the calls – if you sign up today >> Read More »
I love getting success stories from readers like you.
But sometimes I cry big, fat elephant tears when I learn about missed opportunities, or how people who generated fabulous publicity didn’t follow up.
Sue Lowery of Chattanooga, Tennessee saw a short news item on one of her local TV stations about how the Bliss spa in Dallas, Texas pampered an elephant the day before it was making its Dallas debut at the Ringling Brothers and Barnum & Bailey circus. Read More »
Marketing is often compared to war, and there is much pretentious talk about strategy, conquests, territory and so forth.
That is one reason why I have spent years reading about great generals. IT has taught me a lot.
Many people think the Duke of Marlborough – an ancestor of Winston Churchill –  was England’s greatest ever general.
He was obsessed with minutiae. Before his greatest-ever victory, Blenheim, he made sure all his men had fresh boots and a meal of bread and soup. Read More »
Have you seen the preview for the new NBC comedy show called “Outsourced?”
The opening shot is of the marketing manager showing up for his first day at work only to find that the rest of his team was laid off the previous day. He’s now in charge of a team located in India. And I’m sure you’re all to familiar with the members of his team, people who speak broken English and are likely to break his marketing efforts.
It’s coming this fall, it’s funny and I can’t wait to watch it. Read More »
So you’ve decided to hire a copywriter. You’ve looked at their portfolio, and they’re not a “swipe file superstar”. You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors. But there are a few more questions you need to ask before you hand over your hard-earned cash.
I’ll show you how to use those 3 critical questions to make sure you get maximum value for your money. Read More »
Sitemaps can be helpful both for your human visitors and for search engine optimization (SEO) – the art and science of improving the visibility of a website in search engine listings. Learn about sitemaps and how they can help your business website get noticed.
What is a sitemap?
There are two kinds of sitemaps – Read More »
