Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

When Should You Ask For A Referral?

By Rocky Cipriano   |   July 25, 2010

When is the best time to ask a client for a referral for work done? It’s a question many of us overlook when working with a new client, but is so important in keeping the pipeline of new business opportunities flowing.

It has been my experience the best time to request a referral is just before the completion of a project. It would be presumptuous to ask for a referral in the early stages of a business relationship. Likewise, if you wait until the project is completed, your client may have emotionally moved on. Read More »

Is Outsourcing Social Media A Good Idea?

By Susan Rice Lincoln   |   July 24, 2010

Is outsourcing social media is even good idea?

Not so long ago, you would have been accused of being a heretic by even bringing up the idea of outsourcing your conversation with your prospects or consumers in the social media.  The naysayers argued that the concept of outsourcing is completely against the spirit of social media.

But in the space of a few months, I have noticed that those voices have been silenced.  Read More »

When Buyers Proscrastinate…

By Tom Hopkins   |   July 23, 2010

You will often encounter people who are just poor decision-makers. Perhaps they’ve never learned some basic life skills and made some bad decisions. Now, they just procrastinate until they can’t wait any longer to make decisions, hence the cycle of making bad decisions continues.

As a professional salesperson, you need to know how to recognize procrastinators and help them learn sound decision-making skills. Read More »

Positioning Yourself With PR

By Drew Gerber   |   July 23, 2010

You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you’ve tried to get publicity in the past only to find little or no response.

You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it’s getting harder and harder to be seen. Well, PR can help. Read More »

“Social Media Doesn’t Work,” Expert Says

By Charlie Cook   |   July 22, 2010

I can’t believe what I just saw.

It’s a video, where the world’s #1 expert in social media marketing actually admits that social media doesn’t work.

Watch “Social Media Doesn’t Work” here >> Read More »

Press Releases: Grab ‘Em Fast & Don’t Let Go!

By Rick Frishman   |   July 22, 2010

“Many attempts to communicate are nullified by saying too much.”
– Robert Greenleaf, founder of the Servant Leadership movement

Recently, the value of sending press releases has been questioned. Many feel that they are ineffective and a waste of time. Then again, all it takes is for just one press release to slip through and catch the eye of someone who then runs with your story. It happens all the time! Read More »

When In Rome (or Milan)

By Kim Sheehan   |   July 21, 2010

I took a very quick trip last month to attend an academic conference in Milan. Milan is not usually on the top tourist lists, but I found it to be a great place to spend a few hectic days.  When I was not attending conference sessions, I was exploring Milan and shopping.  My shopping experiences in Milan were very different from my shopping experiences here…and in very good ways. Here are some:

The stores I visited in Milan Read More »

SEO Strategies For Your Small Business Website

By Jason Lomberg   |   July 20, 2010

Don’t you wish you could be on page 1 of Google? I’m going to discuss seo tips to enhance your organic search and get you moved up in the rankings.

Natural Search Engine Optimization

Natural search engine optimization is using on-site and off-site techniques to get naturally ranked high on Google or other search engines for targeted keyword phrases.  As a small business targeting a local area it is too costly and time consuming to rank for general terms without targeting the location. Read More »

Do You Hate Selling? Even Just A Little…

By Charlie Cook   |   July 19, 2010

Beth said to me, “I hate selling. I don’t know what to say and how to say it and I don’t want people to think of me as a salesperson.”

Let me tell you a secret. Thirty years ago I said the same thing to myself. In fact many, if not most people who aren’t in sales feel the same. What is it about selling that most people don’t like?

Ask yourself what you associate with sales people? Do the words pushy and tricky come to mind? Read More »

How to Increase Direct Mail Response

By Jeffrey Dobkin   |   July 19, 2010

Here, we discuss increasing mid-level readership and increasing direct mail response.  Learn to fine tune the body of your letter, paragraph by paragraph.

The opening paragraph

The opening paragraph of your direct mail letter is the place to show your biggest benefit.  Lead with your best stuff first – or did you want to wait and take a chance you’ll lose readers?  This should be your hottest copy and your most exciting benefit. Read More »

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