If you’ve been wondering how to make money with social media…
…or if you’ve tried social media and given up in frustration because it didn’t work for your business…
…then you can’t afford to miss this free new video. Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
7 Unbeatable Customer Service Tips
Here are 7 customer service tips that will help you stand out from the competition when it comes to servicing your customers.
1. Roll Out The Red Carpet For Everyone
If there is one thing people hate about poor service, it’s getting treated differently from others. It makes them feel inferior and second-class. Gary Richter says you should roll out the red carpet for everyone, but particularly those who don’t expect it. I tell my employees, if we roll out the red carpet for a billionaire, they won’t even notice. Read More »
A Lead Is Not A Lead Is Not A Lead
“People are strange, when you’re a stranger,
Faces look ugly, when you’re alone.”
— The Doors
A few weeks ago, I received the following email:
“My wife heard Mr. Katz speak somewhere and thought he was the cat’s meow. Read More »
How To Motivate Your Employees To Do Their Best
Some of your employees, although they know what is expected of them and how to perform, simply do not do it consistently. A vivid example of the above is the typical behavior of cashiers in self-service gas stations.
These employees sit behind a bullet-proof window and think that their job is to simply take the customer’s money. They often do this while simultaneously talking on the phone, chewing gum, or chatting with a fellow employee. That type of behavior is definitely not service-oriented. Read More »
Are You Making This Social Media Mistake?
I’ve heard it again and again.
Maybe you have to.
Maybe you’ve even said it yourself.
“Social media doesn’t work. It’s a waste of time and money. And there’s no way to turn it into cold, hard cash.” Read More »
3 Ways To Turn Your Testimonials Into Money Magnets
There is a psychological phenomenon called the “Autokinetic Effect” and it can help you reach your sales and profit goals. The idea is simple.
Create a group of people and a person’s individuality starts to diminish. Here’s how this plays out: If it’s perceived that the group as a whole feels a certain way about something, then individuals in that group go along with the consensus of the group. The perception that most people in the group feel a certain influences the thinking of the remaining holdouts. Read More »
Freelancers & In Flight Magazines
One of the big advantages to forming relationships with freelancers is that most of them write for multiple publications. So if they sell a story that includes you as a source, there’s a good chance they’ll interview you again for another story for a different publication.
Stacy DeBroff, also known as The Mommy Expert, got a nice spike in book sales at Amazon, and traffic to her website, when her book “The Mom Book” appeared in a May issue of Go, the inflight magazine for Airtran. Read More »
How To Get A Higher Response From All Your Advertising
How do you create advertising that works? I’m talking about the kind of advertising that gets thousands of people to buy. Or take some kind of immediate action. Whatever that may be.
Imagine this: You run a profitable company and decide to hire two salespeople. Each is given a trial period of 90 days to put up or shut up. In due time, you notice a big difference between your new employees. Read More »
Are You Starving Your Prospects?
Ever wonder why more people aren’t buying, online or off?
Last week I was talking with George, who provides health insurance. He’d placed an ad in the local paper that was generating leads. His phone was ringing, but he wasn’t converting his prospects into clients. He asked me what he was doing wrong. Read More »
Why Local Search Is So Important
Where do consumers search for information online?
Social media sites are number one!
This graph really shouldn’t be that surprising. After all, business owners know that the best way to get business is by word of mouth and referrals. Read More »
