Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

The Importance of Hiring A List Players

By Rocky Cipriano   |   July 11, 2010

To grow your small business, you must find and employ ‘A List Players” – employees and potential business partners who perform at the top of their game, not just some of the time, but every time.

You can’t get to the top with a mediocre team!

With my agency, whenever we had an opportunity to hire an ‘A Player’ versus a ‘B Player,’ we found the  ‘A Player’ would deliver ten times the results than the ‘B Player.’ And even though they often demanded a premium in compensation, they were more productive, responsible, and effective in their performance. Read More »

Making Your Small Business Website Work Overtime

By Debbie Campbell   |   July 11, 2010

Social media tools like Twitter and Facebook (once primarily the venue of college students, but now a highly effective networking and marketing tool in its own right) are great for small business owners. Twitter lets people get to know you by allowing you to post short 140-character updates – tweets – about what you’re doing, business news, resources you want to share, customer service responses, and more.

Nearly half of social media hits to websites now come from Facebook. With Facebook pages, you can create a mini-version of your business site and build your community of business “fans.”

But who has time to keep up with all of that? Read More »

Facebook Still Rocks

By Susan Rice Lincoln   |   July 10, 2010

Miracle On Facebook Street

Despite recent grumblings regarding Facebook  privacy settings, the power of Facebook still literally takes your breath away.

Just imagine, 400 million + members and growing!  An infant in business terms, Facebook is now larger than the United States, driven forward by people’s insatiable but simple desire to connect with each other.

How To Tame The Giant? Read More »

Prospecting Isn’t a Dirty Word

By Tom Hopkins   |   July 9, 2010

For too many people in business sales prospecting for clients is like fishing with only a string and a pole. They know if they throw something out there, they’ll draw attention. What they don’t understand is that you must first be at the right fishing hole. And, second, that you have to use bait that the fish you’re trying to catch like.

Let’s address the right fishing hole first. Answer this question: Who is your ideal client? You should be able to list at least five criteria of your ideal client without even blinking an eye. Read More »

Increase Awareness & Boost Exposure Online

By Drew Gerber   |   July 9, 2010

It’s no secret that the public relations and web marketing game is ever changing and that positioning yourself to be found online is becoming more and more important.

Ninety percent of journalists are finding all their information and sources online, and your potential clients are doing the same thing. No one flips through the Yellow Pages anymore. If they have a problem they need solved, they’re searching the web for a solution. So building a foundation online should be at the top of your priority list. Read More »

Zero In On Your Market—Save Time, Money, and Aggravation

By Rick Frishman   |   July 8, 2010

How often do you get lost because you don’t really know where you are going? You end up stuck some place you don’t want to be and in order to find your way you often must go back to where you started.

Frequently, you don’t know how to get back because you don’t know which route to take, and in the process get even more lost. And if you do get back, you may be too exhausted to start again.
Be careful—this can happen to your publicity campaign! Read More »

Harvesting Innovation – Making It Real

By Andrew Pek   |   July 8, 2010

According to German writer and Theologian,  Meister Eckhart, “what we plant in the soil of contemplation, we shall reap in the harvest of action.”  It  is through action that we find our small business  innovation solutions – committing to action so that our ideas can take root.

We must harvest all of our creative activities to advance what we call “spark moments” (those moments when we know we’re on to something big – the next, new big idea) in order to make those moments real – into tangible results that you can touch, see, or feel. Read More »

Skeptical? Will It Work For You….

By Charlie Cook   |   July 7, 2010

Karate? I had my doubts.

In November of 2008, Steve White signed up to work with me one-on-one to grow his Karate business in Manchester, New Hampshire.

I know nothing about Karate.

In the midst of one of worst economic downturns in history, Read More »

3 WOM Lessons From the FIFA World Cup

By Kim Sheehan   |   July 7, 2010

I admit it…I have World Cup fever. I am plopped on the sofa with a cup of coffee for the early morning (on the West Coast) games and have been spending lunch hour checking out the action.  I even googled the off sides rule so I could better understand it.  And the other day, I realized that the World Cup has important lessons for word of mouth advertising. Read More »

Keep TABs On Your Success

By Michael Angier   |   July 6, 2010

It happens to all of us from time to time. We find ourselves falling short. Something’s off. We aren’t making as much progress as we think we should—and as we used to do.

New strategies and tactics that were promised to work simply don’t. Sometimes we chase off after bright and shiny objects (BSO Syndrome).

And all too often we forget about the things that served us so well. Read More »

« Previous Posts
Newer Posts »