Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

The #1 Secret to Increasing Sales Today

By Brian Tracy   |   May 19, 2010

Want an easy way to attract qualified prospects, increase sales and reduce your marketing costs resulting in bigger profit margins?

Over the last ten years, no matter how smart or experienced you are the fact of the matter is that selling has gotten harder. It’s more difficult to get the attention of your prospects and harder to get them to the point of the sale.

With call screening, email filters, ad blocking not to mention vigilant gatekeepers, it’s almost impossible to get access to your target market. You and I know there are still plenty of buyers out there waiting to buy if you could just get their attention. Read More »

15 Top Post Card Direct Mail Offers

By Jeffrey Dobkin   |   May 19, 2010

Post cards are excellent direct marketing vehicles. Because of their short format, they’re not great at closing sales, but they’re awesome at flushing out people who are interested, generating inquiries and making your phone ring with very warm prospects.

This is the fourth article in the series on increasing response by Jeffrey Dobkin on creating effective post cards. The first article set the goals and objectives of your post card marketing campaign. The second and third articles examined how to write and design post cards that draw maximum response and make your phone ring. Here are 15 offers you can make to get your phone to ring. Read More »

Do You Speak Your Customer’s Language?

By Rick Braddy   |   May 18, 2010

Product language is what we have traditionally used to describe our products to the market. It includes broad claims, comprehensive features and benefits and detailed product and technical specifications. In the marketing departments of larger corporations, this information is often organized into what’s termed a “marketing source document”.  The language used is, more often than not, vendor-centric – not buyer-centric.

Unfortunately, too much corporate product language today is also often full of marketing “gobbledygook”, techno-speak and other undecipherable terminology that only the company creating it can make any sense of. Read More »

Which Are You – A Starter or a Finisher?

By Charlie Cook   |   May 17, 2010

I’m going to tell you a secret, so do me a favor and don’t tell anyone.

I’m not perfect, yet. I have a fatal flaw that could have sabotaged the success of my business. Of the hundreds of clients I’ve coached over the years, many have been held back by the same flaw.

It’s also the thing that derailed my gardening career. My wife and I bought our first house in Old Greenwich 25 years ago and had a back yard for the first time. I thought it’d be fun to take a 15 square foot section and see how many vegetables I could grow during a season. Read More »

The Road(s) to Success

By Michael Katz   |   May 16, 2010

I attended an evening business event last week, primarily because one of the featured speakers was my friend and fellow consultant, Steve. (Not his real name. His real name is Nick Miller, but I’m calling him Steve to protect his anonymity.)

Anyway, I went to see “Steve,” and as always, he was impressive. I’ve seen him speak several times over the last few years, and every time I do, I walk out of the room newly energized and eager to jump back into my own work. Read More »

How to Hire the Best People

By Tom Borg   |   May 15, 2010

A business owner puts an ad in the local paper for some additional help. After interviewing several applicants, she hires a young man, who appears on the surface, to be well groomed and able to do the job.

A few weeks later she starts receiving complaints from some of the other workers and the customers that this new employee is not very friendly, doesn’t smile much, and alienates the people with whom he comes into contact. Eventually, this employee is terminated and the owner realizes she wasted a substantial amount of money and time in hiring and training the wrong person. Read More »

Tips for Formatting Your Ads So They Pull In More Leads & Sales

By Mike Jezek   |   May 15, 2010

How your ads, sales letters and landing pages look matter. In fact, despite how well written and thought out your copy may be, if it looks too hard to read, then no one will read it. The result? No sales or leads are generated and then the marketing piece is deemed a failure. Don’t let that happen to you. Here are a few tips for making your copywriting more compelling.

First, for print ads, especially half page or full-page print ads, you want your ad to look more like an article. Use the same font and formatting style. It’s been said, by doing this, it can boost your response by 500%. Read More »

Can Your Purse Make You Sick?

By Joan Stewart   |   May 14, 2010

When I discovered a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified.

How long has THAT been there, I wondered. And how many people have seen it and said nothing?

The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make You Sick?” And suddenly the dried ice cream didn’t seem that bad.

Marilee calls herself “The Home Spa Lady” and teaches you how to turn your bedroom, bath and kitchen into a spa. Her ezine referred to an article she had read that discusses the germs, bacteria and other nasties that attach themselves to the bottoms of women’s purses– and sometimes end up on our kitchen tables, where many of us routinely routinely drop them. Read More »

How to Use Social Media For Profit

By Charlie Cook   |   May 12, 2010

Still confused about how to leverage social media to generate leads, loyalty and lots of cash for your business?

Our 8 top experts break it into simple steps for you. Read More »

How to Generate a Flood of New Profits

By Paul Martinez   |   May 12, 2010

As a MarketingforSuccess.com reader, you already know how important it is to stay in touch with your past clients.  But if you’re like most successful entrepreneurs, you’re probably not exploiting this profit center as effectively as you could be.

The fact is, very few of us really take the time to stay in touch with our past clients.  If we do, we’re usually not doing it in a way that really connects with them and makes them feel valued.  And that, my friends, is a big—and expensive—mistake. Read More »

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