I was sitting at my desk diligently working on another success essay when the phone rang. Being programmed like Pavlov’s dogs to answer an incoming call hen the bell rings, I picked up the phone – interrupting myself (not a very good time management technique) – and said, “Hello, this is Jeff Mayer.”
“Is Jeffrey Mayer in?”
“Yes. This is he.” [You can always tell when someone is reading from a script because they don’t listen to you when you answer the phone.] Read More »
Let me tell you the four, actually five words that are music to my marketing ears.
This past week, I’ve been on the phone, reaching out to some top marketers about potential partnerships, some of the most successful people on the Internet and almost every one I’ve emailed and called has had the same thing to say. Read More »
I have been fortunate to have some great clients over the years (Microsoft, BET.com, King Features Syndicate etc., international accounting firms) and they all have been very pleased with my work.
I consider myself a traditional PR pro who actually follows the tradition of reading or watching a media outlet before pitching. I have also established myself with thousands of media placements on behalf of my clients. So when I see random people with no sort of media or journalistic experience start calling themselves a publicist, I just shake my head in disgust. Read More »
Good question. Some people believe that press releases are obsolete and that no one actually reads them. True—most press releases are not read thoroughly, but they are scanned.
People glance at headlines and bullet points and give most releases a quick once over. So there’s always the chance that yours will grab their attention as long as yours has strong headlines and easily accessible information. Read More »
Many say that taking a short snooze can do wonders for creativity.
Okay, I confess that the idea of sleep delights me, whether it’s a brief nap, forty winks or a prolonged swoon. As authors and entrepreneurs, you might think that we have more freedom to control our schedules and therefore, catching some z’s would be easy. However, we feel just as guilty about taking a “power nap” as our clients and corporate professionals. So what do we do? Read More »
So many discussions of social media use start and end with text. And the written word is great, don’t get us wrong. But images. photographs, drawings, maybe even a video…are more than just ways to break up big blocks of texts. Images are a great way to quickly connect an emotion to the other information you’re providing. Read More »
Of all the successful people I’ve interviewed and studied, almost every one pointed to an individual (or several) who had a profound and lasting influence on their accomplishments.
In many cases, it was simply someone who had confidence in their potential at a time when they needed someone to believe in them. Read More »
This is the third in the four article series by Jeffrey Dobkin on creating effective direct mail marketing campaigns with post cards. The first article listed 5 objectives and goals of your direct mail post card campaign. The second article on post card marketing highlights 5 ways to create your postcard campaign to make your phone ring with maximum response.
This article continues with 7 more new ways to increase response from mailing post cards. Read More »
No matter what business you’re in, no matter what you sell, there are three ways you can attract more leads to grow your business.
BUY, BRIBE or BORROW. Read More »
Spent quite a bit of time ramping up on Twitter tools and techniques recently. My goal was to learn how to use Twitter to research a market and connect with potential buyers, influencers and market participants.
Using the system outlined below, in the span of one week, I was able to more than triple my followers, drastically improve the quality of information flowing both into my Twitter account and (hopefully) flowing to my followers. Read More »
