Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

All Trees and No Forest

By Michael Katz   |   May 2, 2010

I have a confession to make — I’m not here right now.

But wait, it gets better. Not only am I out of the office, I’m not even working today. I decided yesterday to take this sunny, 80 degree day off and spend it wandering around downtown Boston. Read More »



How to Set Employee Expectations

By Tom Borg   |   May 1, 2010

I was consulting with one of my small business clients last week and she explained to me how some of her new employees “just didn’t get it”. Didn’t get what?, I asked.

She replied, “one of my employees comes to work late on a regular basis”. She added, “just  the other day I looked at the clock at it’s eight minutes past 8:30 a.m., and here comes this employee waltzing into the office”. Read More »



Copywriting Code Books: Don’t Get Lost In Translation

By Ray Edwards   |   April 30, 2010

You know the problem.

You’ve written a great marketing piece, you’ve given it to someone on your team, and you’re waiting for his or her reaction.

After a few moments of reading your obviously brilliant work, your team member looks up at you and says, “It’s confusing. And on top of that the last line is kind of insulting to housewives.” Read More »



12 Proven Phrases to Make Your Ads More Believable

By Mike Jezek   |   April 29, 2010

1. “Scientific fact”

2. “Read these facts carefully”

3. “Here’s the bottom line …” Read More »



What Big Magazines Want

By Joan Stewart   |   April 28, 2010

Aching to get into a major magazine like Time, Cosmopolitan or AARP?

The easiest way is to start writing briefs on timely, controversial or fun topics, then submit them to magazines on your media list. Read More »



The One Difference Between Winners and Losers

By Charlie Cook   |   April 27, 2010

Some people seem to steadily increase their income while others just make enough to pay the bills. What’s the difference between the people who make millions and the people who struggle all their lives to get ahead?

If you want to attract more clients in order to build a more profitable business you need three things. Read More »



Why You Should Confirm All Your Meetings

By Jeffrey Mayer   |   April 27, 2010

Tom was ecstatic. On top of the world. After trying to reach Steve for the past month he finally got through and scheduled an appointment for Tuesday morning at 10:00am.

Steve is VP of Purchasing for ACME Industries. From Tom’s perspective he is a WHALE. A fabulous prospect. A huge opportunity. Read More »



Final Chance to Save $100 on Social Media Marketing

By Charlie Cook   |   April 27, 2010

Did you want to save $100 and get access to all of the calls and transcripts for the Social Media TeleSummit so you can discover how to attract more clients and cut your marketing costs?

Make sure to claim your copy in the next few hours to avoid paying more when the price goes up tonight. Read More »



How to Turn Raw Copy Into Polished Copy

By Paul Martinez   |   April 26, 2010

In my last article, I showed you how to create your pitch by finding your product’s top 10 “Big Benefits”.  Then I showed you how to get into a peak emotional state—and how to use that state to create a killer sales pitch.  And of course, I also promised you that I’d show you how to refine that pitch into a polished sales presentation. Read More »



Social Media Mastery – Price Increase Alert

By Charlie Cook   |   April 26, 2010

Just a quick note to let you know that the price goes up tomorrow evening for the Social Media Marketing Telesummit recordings and transcripts.

https://www.marketingforsuccess.com/socialmedia.html

This was our first TeleSummit and we pulled out all the stops to pack it with hands on information you can use and judging from all the feedback we’ve gotten, it hit the mark. Read More »