“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” – Avinash Kaushik
Social media (i.e. Facebook, Twitter) is in vogue among connected consumers and many companies are hoping to capitalize on this marketing avenue to promote their business. I was curious to know how effective (or not) social media has been for Read More »
The Internet is abuzz this week with talk of the “KFC Double Down” sandwich. A sandwich that has no bun, rather two pieces of fried chicken with bacon and cheese sandwiched in the middle.
“How could they do this!” are the cries that come from millions who are already more than sickened by peoples lack of self control. “Especially with all the talk of our nations problems with obesity!” another cries. Read More »
Do you have a TV?
Then you know the power of video. Put images together with words and it grabs your attention. And if you want to help your prospects get to know you, trust you and want to do business with you, there is nothing better besides a personal call or meeting than a video introduction. But… Read More »
This was a question posed by a small business leader recently. Are you wondering the same thing? Everyday all around us there are stimulating spaces and places that we can use to get people out of their rut and come up with creative new ideas.
On an average day, we have about 60,000 thoughts. If these are the same 60,000 thoughts each day, we may need to look to our surroundings for inspiration. For example, while driving over the same bridge I cross daily, I decided to look and think differently about the structure, shape and vibe of the bridge. Read More »
Almost every business owners I talk to tells me that once they get a prospect on the phone or meet with them in person they can close the sale. But…
The biggest problem is getting that initial conversation going so your prospects get to know you, trust you, understand the value you provide and want to do business with you. Without that initial conversation you don’t have a lead to close. Read More »
True story about how a passionate, small businessman was struggling to jump-start a new online business venture. After trying numerous self-help courses and different approaches, he finally found a solution that enabled him to launch his new venture successfully – generating nearly $20K in profits the first week, with a projected back-end income stream of $75K to $100K over the next 12 months – from one mini-launch campaign. Read More »
I recently spoke with a group of tourism professionals about word of mouth, and the group only wanted to talk about negative word of mouth: should it be addressed, should it be ignored, what to do if one person won’t stop. At about the same time, the latest celebrity Tweak out happened…. Read More »
Join today’s Social Media Marketing Telecalls (they’re free)…
To discover the number one way to attract more buyers online >> Read More »
Every smart business owner and salesperson knows the one simple truth of marketing. You know that the type of business you are in determines the best place to prospect.
It’s just like fishing. If you wanted to catch a brook trout you’d hang your hook in a stream. If you wanted to catch a blue fin tuna you’d cast your rod out in the ocean. Read More »
Post cards are one of the easiest direct mail marketing campaigns to create. No folding, stuffing, sealing, stapling, affixing – just print, address and go. Postcard postage is cheap compared to the rest of direct mail, and delivery is fast because mailing first class can cost the same as bulk mail when post cards are bar coded and mailed in zip sequence. Read More »
