You slaved over writing an ad or sales letter, and you really thought it was going to work miracles. But then, the moment of truth comes, and your ad did poorly. You’re left wondering if it’s the economy, or the media you advertised in or if your competitors are outflanking you. Does this sound familiar?
You can’t control the economy or what your competitors or suppliers do for the most part. Read More »
So, you think you know how to write press releases?
Answer true or false to the following statements:
• I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. Read More »
Here’s a sample conversation that was sent to me by a real sales pro, Gene Wrasman. Gene is going through my sales course and he offered these sales tips about how to avoid getting rejected.
Here’s Gene’s sales tips: As you introduce yourself to the prospect you can almost see the walls of protection go up. Here’s how the conversation should go: Read More »
If you write your own sales copy, then this may be the most profitable series of articles you ever read. That’s because I’m going to show you how to “prime the pump” and make writing killer copy almost effortless.
When you learn how to use these copywriting tips, you don’t need to hire a copywriter. In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce. Read More »
Since I released The New Profit Rules I’ve been getting more compliments, accolades and appreciative comments than I ever imagined. And while I can’t deny that I like it when people tell me how smart I am, what you should know is…
The New Profit Rules isn’t about me – it’s about Read More »
I’m someone who works my ass off to help business owners reach their potential customers. I go through every door, look behind every corner, and under every rock for the best places for a business to scream out to their customers “HERE I AM, COME AND GET ME!”.
When I’m going through this process, I do a A LOT of calling to radio, TV and web properties. There is nothing that baffles me more, than when these entities have very few – or NO ways to contact them on their websites. I understand it a little more when the start-up business who is not in the communications business overlooks this MAJOR step, but come on – radio, TV, web – ALL IN THE COMMUNICATIONS BUSINESS! Read More »
This past week I’ve been interviewing the top experts in Social Media, the people who wrote the book on using Facebook, LinkedIn, Video, Blogging and Twitter. And in an effort to find an expert on Twitter I thought what better way than to use Twitter itself.
Whoops!
When I used www.search.twitter.com to look for a “Twitter Expert”, almost every person I found Read More »
Cathy, a business writer, emailed me and said, “Boy, do I need to work on my web site this year!” I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a “hard sell” >>(Read more)
Achieving sales volume goals for your business is one of the biggest challenges any owner or manager faces. There are so many factors that can affect that final number.
Hopefully, you have a staff of people who are dedicated, professional and motivated to help you achieve your business goals. If you do not, read no further. Instead, read up on how to hire the right people to sell your products and services.
Let’s assume for now, though, that you do have the right people in place. How do you set the sales goals you want and need without being pushy and demanding of your sales team? Read More »
Often when we give a talk or a seminar one or more participants come up to us afterward and say something like this: “Hey, I loved your program and creativity is important, but I don’t have the time to be innovative or creative.” Ever feel like that yourself?
Let’s face it, even when we are not busy completing tasks, attending meetings, responding to emails, taking out the garbage, walking the dog or taking care of the kids, Read More »
