Publicity will put you on the map because it:
– Builds your identity.
– Increases your visibility.
– Generates name recognition.
– Gets your message across.
– Compels people to buy, invest, and do business with you. Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
How Publicity Can Put You On the Map
What Your Small Business Can Learn From Toyota
The car giant, Toyota, is facing shall we say a tough few months. Unless you’ve buried your head in the sand, you’ve noticed that Toyota has had a series of recalls on some of their popular vehicles. And the critics are pretty split whether Toyota is handling this well.
Every company has communication and public relations crises to deal with. The larger the company, the more likely these crises play out in the media. And there’s nothing like a crisis, coupled with a lot of media coverage, to start the negative word of mouth cycle. So what can your small business learn from Toyota’s troubles? Read More »
Focus on Your Prospect’s Experience
As long as you follow this one tip, you will never make a mistake that will cost you your business.
Focus on the Lead’s Experience
Make it obvious that you are there for them. It is good to know that you are the best in the business and that you offer spectacular value, but if the customer does not feel you are out for their best interest, they will not care about the other things. Read More »
6 Ways to Lose Money In Direct Mail
1. Dash off a letter, then photocopy it on cheap bond, and send it with a business card… and call it a direct mail campaign.
Or worse yet – photocopy your old brochure and send it with a business card and call it direct mail. Then, when it doesn’t work call me up and complain, “Yea, we tried direct mail and it doesn’t work.” Real direct mail letters and literature are created from scratch with their original purpose defined as “to use as a direct mail solicitation,” and the objective of “To generate a phone call.”
And BTW, a real direct mail “campaign” isn’t a single mailing of anything. Campaign = more than one mailing. Read More »
Broadcast Marketing Is Out – “Personal Channel Marketing” Is In
In the past, marketers were able to appeal to the masses and reach millions of people and effectively market to them with “broadcast media” – radio, TV, newspapers, magazines, billboards, the Yellow Pages, telemarketing and even cold calling.
Many of these “outbound marketing” techniques that worked so well in the 20th century are in danger of extinction today. Why? Because people spend their time differently today, have thousands of information sources to choose from, and now have ways to filter unwanted advertising out of their lives. Read More »
Why You Should Think About Your PR Campaigns Before Execution
National Entrepreneurship Week was February 20-27 (sorry if you missed it, mark it down for next year!). The Small Business Administration issued a press release on BusinessWire announcing a free youthpreneur webinar series that same week. They were hoping to stimulate entrepreneurship among students. The webinars took place from 11am-3pm that week and that is where this PR campaign seemed to go all wrong. Read More »
Top Marketing Blogs
This blog ranked 6th out of the top 12 marketing blogs. And while I’m delighted to be near the top, I’m eager to know what you’d like to see featured here, what type of marketing information, resources, ideas and marketing strategies would get your attention and push us to the top.
Please include your comments and suggestions. For the full list of top marketing blogs and reason blogs publish lists like this… Read More »
Ever See a Post Like This?
Based on the response I’ve received so far it’s clear that The New Profit Rules has struck a vein. It’s a totally free report that gives you the 8 rules to follow to succeed in this economy.
But I know for a fact that while many of you have downloaded it, only a few have read it and put it to use. Read More »
I Walk the Line – Newsletter Marketing Tips
It all began innocently enough. My brother-in-law Holly was over at the house a couple of Sundays ago, when he overheard my wife Linda talking about how much she hated the flowered wallpaper border in our family room – something we inherited when we bought the house four years ago.
Holly pointed out how easy it would be to just pull the whole thing off. Sure enough, the next thing I knew, my entire family was tugging on flowered wallpaper from all directions.
Personally, I had no objection to the death of the flowered wallpaper. Not because I hated it, but because in four years of living here, I’m pretty sure I never noticed it. Read More »
Why All Employees Should Have Their Own Business Cards
One of the best ways to help everyone in your company do a better job of serving your clients is to make sure they have their own business cards (not the kind they have to write their name on). What I mean by everyone, is everyone, from the owner to the managers, down to the front line employees.
A personal friend of mine who at the time was the vice-president of a construction company, (He now is the president of his own construction company) made it a point to order all of his truck drivers business cards. Read More »
