Why All Employees Should Have Their Own Business Cards

One of the best ways to help everyone in your company do a better job of serving your clients is to make sure they have their own business cards (not the kind they have to write their name on). What I mean by everyone, is everyone, from the owner to the managers, down to the front line employees.

A personal friend of mine who at the time was the vice-president of a construction company, (He now is the president of his own construction company) made it a point to order all of his truck drivers business cards.

When he was questioned on this action by the president of the company, he explained how much contact each of these men had with clients at the job site and that they were representing the company and many times influenced the client to buy more of the services from this construction company. The owner of the company thought for a moment and then agreed that business cards for the truck drivers were an excellent investment.

One of the best customer service strategies to help everyone in your company do a better job of serving your clients is to make sure they have their own business cards (not the kind they have to write their name on). What I mean by everyone, is everyone, from the owner to the managers, down to the front line employees.

The purpose of a business card is three-fold.

First it states that you as a business owner really believe that the employee or manager who has the card is really capable of helping your clients get what they need and want.

Second, it gives the employee or manager a good reputation to live up to. It says to them, “hey, you are a person that is important and very much capable of assisting the company increase the service and or the product sales  to all present and future clients”.

And third, it communicates to the client that this person who has just given them their card is accountable and responsible for making sure the client gets what they pay for. In other words “the buck stops here and we care about you and your satisfaction as a valued client.”

– Tom