When Harley-Davidson broke ground for its $95 million motorcycle museum in Milwaukee last week, you had to look pretty hard to find a shovel.
The Milwaukee Journal Sentinel covered the event, but readers didn’t have to suffer through one of those awful groundbreaking photos. You know the kind: a bunch of stuffed suits lined up shoulder-to-shoulder, looking ridiculous in those hard hats, and poised with their feet on the shovels, ready to turn over the first spade of ceremonial dirt. Read More »
Maybe not! Maybe it’s the best time!
Just think of the freedom a brand new sales person would have!
What kind of freedom?
Freedom from all the old habits that are so hard to change.
Freedom from the “way we used to do it!” Read More »
Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.
And the purpose of the first sentence? To get you to read the second. And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad.
You may have heard this referred to as the “greased slide”. Your goal is to build momentum throughout your copy. By the end, your prospect should be frantically digging his credit card out, eager to pay top dollar for your services. Read More »
What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.
What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. Read More »
“Our product has uses in almost every business from mom and pop stores to large telecommunications companies. When I wake up each morning I don’t know where to start, who to call. What can I do to bring in more business?”
– Tom from Portland OR
What’s the biggest problem that most small business owners struggle with every day? Read More »
It’s not what you say, but how you say it that counts, right? In business, what you say is just as important. In selling products and services, you must learn to paint mental pictures in the minds of your potential clients.Those pictures show them being smarter, thinner, richer or sexier because of your product. You must strike each person’s buying nerve in a positive way by paying attention to the pictures your words are creating.
While most of what you say is specific to your product or service, there are many words that are commonly used in selling situations. Some bring about positive images. Others don’t. Read More »
Word of mouth marketing only works if you have people to talk to. This simple fact is someone given short shrift in word of mouth marketing advice today. How do you build your own network and keep people interested and involved? I have three recommendations: make it easy to join, make it worth their while, and once they get there, give people a reason to be in the network. Read More »
It’s important to learn how frequently you should contact your subscribers. But just what do you talk about with them from the very first encounters all the way up to when they have a lot of knowledge about your company and what you do?
Be Honest and Give Them Useful Information
When you first make contact with them, you should treat it just as if you are meeting a new person for the first time. You wouldn’t Read More »
There are two types of lists, determined by their origin: compiled lists and response lists.
Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations or high school teachers.
Read More »
In January, I received several calls from business owners who were just short of a nervous breakdown. What has shaken them up so much?
Well for one thing, they’ve been suckered into investing tons of money into advertising that produced virtually zero return on dollars invested! What’s more, their sales teams are working their fingers to the bone and keep coming back empty-handed. Read More »
