Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

How To Get FREE Publicity With Craigslist

By Joan Stewart   |   November 28, 2009

If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist.

But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will be held, publicize an award, announce your new book, find people to attend your events, and enhance your visibility in specific cities in the U.S. and around the world? Read More »

When Exposing Your Weaknesses Increases Sales

By Bob Oros   |   November 27, 2009

Research was conducted on the advertising of five products. They ran two ads – one said they were superior in all five products and another that claimed superiority in three of the five.

Which one do you think did better?  Read More »

You Want Your Prospect’s Email Address? Here’s How To Get It

By Laura Roeder   |   November 26, 2009

What is email capture and why is it important? When visitors come to your site, they’re generally not ready to throw down their credit card. If someone comes to your site who is not ready to make a purchase at that moment, you must have email capture in place to ensure you don’t lose them forever.

Email capture just means a way for your website to “capture” a visitor’s email address, instead of letting them leave your site without providing any information that would allow you to contact them in the future.

So, how do you get people to give up their email address? Read More »

Do This To Create Urgency And Get More People Buying

By Ryan Healy   |   November 25, 2009

How many times have you been reading a sales letter for a digital product, only to be distracted by an obvious scarcity ploy?

If your experience is anything like mine, it’s probably happened too many times to count.

I’ll explain why scarcity ploys may actually be hurting your sales, as well as how you can legitimately create urgency for your digital products.

First, let’s take a look at… Read More »

Recession-Proof Marketing Tips: Learn from Kellogg’s

By Dave Bascom   |   November 24, 2009

When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.

Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. Read More »

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski   |   November 24, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »

What Turkeys Can Tell You About Marketing

By Charlie Cook   |   November 24, 2009

Want more prospects hungry to buy? Find out what the noble Turkey knows about marketing and how he (or is it she) knows that get’s a whole country salivating to sit down for dinner.

Discover what Turkeys know about marketing  >> (Read More)

Why Silver Tongues In Sales Are Vastly Overrated

By Tom Hopkins   |   November 23, 2009

Most people think that in order to persuade others, you have to be a real good talker. You have to have “the gift of gab,” “a silver tongue,” or be a “natural born salesperson.” The truth is just the opposite.

The true professionals—the successful people in sales are great listeners. What are they listening to? Their potential clients telling them their wants, wishes, needs and fears…and what they want to own. Read More »

10 Ways Networking Beats The Pants Off Hard Selling

By Jan Vermeiren   |   November 22, 2009

For many people the word “networking” has a negative connotation. This is in part due to the fact that many salesmen abuse networking to push their products or services. So let’s take a deeper look into the difference between (hard) selling and networking to solve some of the misunderstandings about networking.

The main difference between selling and networking is that in a sales process the goal of the interaction between two people is the sale of a product or service. Read More »

How To Engage Your Prospects

By Kim Sheehan   |   November 21, 2009

You may have heard the word ‘engagement’ tossed around a lot lately. A small business…well, any business, actually….needs to ‘engage’ with customers. What exactly does that mean? And what does that mean for developing word of mouth for your small business. Read More »

« Previous Posts
Newer Posts »