Sales and profits down this year? Frustrated with the current economy? Are your customers coming up with more and more objections?
What’s your plan???
So how can you ramp up sales in this tough economy? Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
10 Steps To Take Before Sending Direct Mail
One of my readers asked “How do I market a product?” Yea. It’s just that simple. And here’s your simple answer: Invest time, money or energy. Or just pick two. Or, maybe it is just that simple.
The first questions about marketing take into consideration if you are marketing a product or a service, if it’s local (geographic marketing) or national; industrial, business to business; to a wide or narrow niche, or a retail product through wholesalers or directly through retail stores to consumers.
Also – how much does your product cost, what is the sales cycle, and is it need-driven? Impulse? Or seasonal? Is price important? Read More »
One Of The Easiest Ways To Get Free Publicity
There have been many times that I stopped patroning a store or service company because of horrendous customer service. Whether your small business is part of a large franchise or you run your own business – your customer service is a major part of your small businesses brand and public relations strategy.
I drive to a dry cleaner in the next town because my dry cleaner goes the extra mile with my order (no pun intended). Read More »
Why Aren’t You Outrageously Successful? You just need to align…
If you live in the United Kingdom and have watched TV shows like the “X Factor”, you’ll know that there’s a big difference between those who are talentless and those who go all the way to the final with heaps of the “X” factor.
In fact, much of the show’s attraction lies in the contrast between the early no-hopers with no talent for what the show is looking for and the later-stage finalists who have it in abundance.
The result is that, in our own lives, many of us are more likely to identify with the talentless no-hopers than the glamorous stars. Read More »
3 Rock Solid Reasons You Want To Get Feedback With Your Newsletter
One newsletter I wrote posed several questions regarding unsolicited e-mail, and concluded with a request for your views on what was appropriate and what was not when it comes to interacting with newsletter subscribers.
The response was amazing! Not only did I get a ton of replies, but the range of feelings and points of view was all over the map. Some examples from either end of the continuum: Read More »
How To Get Your Share Of Growing Online Sales
This past Black Friday, shoppers were online buying like crazy. In fact, retail sites saw an increase of 30% in sales over last year’s Black Friday.
Did you get your fair share of the pie? Do you see your sales increase too?
Unfortunately most of the people I hear from missed out. They had a lot of turkey for Thanksgiving and then, when they looked at their web sales they were flat or down. Here’s what Joe said. >> Read More
The Simple Way To Make More In A Recession By Thinking Outside The Box
A few weeks ago I attended a business meeting on a Tuesday night at a fairly large restaurant by the name of Doc’s Sports Retreat in Livonia MI. As I pulled into the restaurant parking lot, I was flabbergasted.
During this Michigan recession, the parking lot was almost completely full. Once inside, I could see the place was near capacity. As the evening progressed the restaurant became totally packed. This is a Tuesday night mind you!
On the way out I asked the head waitress if there was something special going on that evening. She said “oh no, this is the way it usually is, seven days a week.” Read More »
Push These Buttons To Get More People Buying
We’re all in the selling business. Everyday, we’re selling our ideas, our viewpoints and yes our products and services. Your success in life is determined to a large degree by your powers of persuasion.
It doesn’t matter whether you’re an entrepreneur or stay-at-home mom, you have to know how to sell in order to get what you want. That could take the form of getting the kids to clean their room, to obtain financing for your business idea or to compel thousands to buy your product from your website.
I’m going to give you a way to instantly Read More »
