Regarding the subject line, unfortunately it is true for some folks. Not through any fault of their own, but because of this fact:
The overall company could not sell enough products and services at a high enough gross profit in a certain amount of time to pay all their expenses.
In other words, enough sales are not being made.
With that in mind, the whole sales team is fired and you are going to be re-interviewed for the job. Read More »
When you’re setting out to write a sales letter, there is actually a process you’ll want to follow. And, believe it or not, it doesn’t begin with writing!
In fact, there are three distinct stages in the sales letter writing process. And the actual writing may take only a fraction of the total time it takes you to finish.
So what are these three stages? I’ll tell you… Read More »
Is it too late? Is December typically a slow month for sales for your business? Should you just sit back and wait for 2010 so you can get a fresh start?
This weekend I was working on my Christmas list. I was trying to come up with a few things for the family Secret Santa gift exchange. And what I discovered was that there were a lot of things I’d just forgotten about or put off purchasing and that my wish list had a lot on it. Of course it was mostly gear for cycling, skiing or sailing.
Whether or not your prospects are part of a Secret Santa gift exchange, giving and getting is in the air. Along with the holiday season comes the expectation that we’ll all get what we want during the December holidays. Read More »
Your blog is the easiest way to add content to your site, attract interest and build your traffic but… to get results involves more than just adding posts. To get the search engines to take notice, and get top placement you need to make sure to take the following 5 steps each time you add a post to your blog.
Here’s the simple formula for using your blog to improve your SEO and attract more readers and more business. Read More »
Over the last ten years every time a client asked for a sample email, sample article, sample proposal, squeeze page, or any of a thousand different resources of mine, I’ve had to dig through my files and send it.
What a pain…
For the last few years I’ve know there was a better way and it involved Read More »
It’s amazing how few truly great salespeople can tell you exactly what they do differently than others who aren’t so successful. But, when you watch, listen and learn what they’re doing, you’ll be able to pick up on the clues they use whether they realize it or not.
Most of the top people I know in selling have learned to listen for specific clues as to how to best present information to new potential clients. Read More »
Is SEO finally dead?
Many claim that SEO is dying – that the whole theory behind it will soon stop having any relevance. People have been making this claim for years, and some are making this claim even as I write this post.
The truth of the matter is Read More »
Do you want to start a word of mouth campaign but need a good way to jump in?
One way is to give people information that they’ll be interested in…and once they are interested in it, they’ll also be interested in sharing with other people they know. Often this information is about your business, of course. But the information can also be not directly related to your business but to local business in general.
Many people know in the back of their minds that patronizing local business is good, but do they realize all the benefits local businesses bring to a community? Think about sharing this information with them and give them some food for thought…and I bet they’ll tell their friends. Read More »
Sometimes you need to look at your business from a different direction and perspective. To see where you are going with it.
* Where have you positioned yourself in the marketplace?
* How can you increase revenues and profits?
* What can be done to cut costs?
* How do you find new customers? Read More »
