Like it or not, at one point if you are serious about your invention – and moving it forward – you need to answer a few questions. The good part: Don’t worry – you can change your answers at any time. Just rough it out for now.
1. Do you have a budget?
Nothing happens until you spend little time, money… or both. So – What is your time commitment, hours/week? What is your $$$ investment? Read More »
Most business leaders will be more that happy to ring in the New Year. But to truly leave 2009 in the dust drastic measures are in order. It is time for every business leader to DO SOMETHING to change the course of her business.
Public relations can be a cost effective strategy to implement for your business. Here are the top three Best Business Mastery public relations strategies for 2010: Read More »
The other day I had a really nice email from a customer who wanted to thank me for the products they had bought.
As I started reading the email, I thought, “hey, that’s kind of nice” but then, when they ended their email with the words, “I just love your stuff!”, I thought, “Wow, that’s amazing!”
That was when I knew that this person was a bit more than a customer and even a bit more than a regular. They were a Fan! Read More »
Back when we were fresh out of college, my friend Tom told me his theory about picking up women: The better looking you are, the more time you have to make a good impression on a stranger.
If you’re average looking, Tom concluded, you have about two minutes. A little better than average, a little more time. A little worse than average, a little less time. In my case unfortunately, this worked out to negative time, which essentially meant that I had to make a good impression on a woman about 30 seconds before I arrived.
In any case, and while I’m not sure about the numerical accuracy of Tom’s conclusions, I do think that he had a valid point in general: First impressions matter, and the more intriguing something is at the beginning — for whatever reason — the more willing we are to give it a chance to prove itself. Read More »
With unemployment at its highest levels in years as 2009 wraps up, many people are taking matters into their own hands. And many are finding success online.
The Web is a crucial place to do business, especially at this time of year. Anyone paying attention knows this, but you may not know the significance of the statistics. It’s too soon for 2009 numbers, but in 2008, Nielsen announced that the number of online shoppers had increased 40 percent in the last two years to 875 million people worldwide.
To turn more of those shoppers into loyal customers in the New Year, marketers and Web developers need an ambitious online plan. Read More »
Pain is the key to profits. It’s vital that you understand this when you’re creating sales letters, landing pages and ads. Many people create ads by tossing out a bunch of benefits and hoping something sticks. This is a big problem especially with beginning copywriters. In copywriting and sales, you’re taught to find the benefits and promote the benefits of your product or service that you’re selling.
However, you have to understand the right way to do this. Read More »
Ready to finally turn your passion into profits, enjoy your work and make enough money so you can have more time to spend enjoying life?
If you’ve been putting your dreams on hold and have been stuck just struggling to make ends meet, now is the perfect time to get your own business started, to become your own boss and get it right!
That’s what Bill Gates did. He started his business in the midst of a recession and it took off, Read More »
1. How To Get Your Marketing Questions Answered
It’s been getting out of hand. As the year wraps up I’ve been getting more emails than I can answer from people with questions about what to do to get more business, how to set up their blog or how get more traffic to their web site, how to find a web designer, and on and on.
People are sending in great questions and while I want to provide answers, instead of answering them individually via email, I’m going to start answering them in person, over the phone, once each month. I’ve set aside an hour to talk with you. Read More »
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show around Christmas.
They’re known to her fans simply as “Oprah’s Favorite Things.” Years past have included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a Philip Stein Teslar diamond watch and a $49.99 tin of cookie dough so you can make gourmet oatmeal cookies.
Companies lucky enough to be on Oprah’s list end up with a problem any company would love to have. Read More »
