Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Don’t Forget The Kids

By Joan Stewart   |   December 28, 2009

If you’re an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don’t forget the kids.

I don’t have children. But while at the local library last week, I paged through three magazines for parents to see what kinds of publicity tips I could find. The exercise reminded me that experts in a wide variety of specialty areas should be pitching articles aimed not only at adults, but at children, or articles dealing with children. Read More »

The Salty Dog Syndrome

By Bob Oros   |   December 27, 2009

There were about 45 sales people in the meeting and I was presenting them with one of my products, a hot dog.  It was not a new product but it was new to them.  After everyone was just about finished sampling the hot dog everyone seemed sold on the product.

Then, all of a sudden, someone said, “Man, these hot dogs are really salty!”  Pretty soon everyone agreed, they were salty.  I knew the salty hot dogs would never sell so I had to act fast. Read More »

Twitter Direct Messages For Dummies

By Laura Roeder   |   December 26, 2009

Have you ever been on twitter felt unsure if you should send a communication as a direct message or @ reply? I’ve got your answer.

First a little refresher course – @ replies and direct messages are the two main modes of communication on twitter. For a detailed explanation of @ replies, check out the article Demystifying The Twitter @ Reply.

On to direct messages! Unlike @ replies which are public, direct messages are private. Only you and the recipient can see them. They will not show up for anyone else, including in a Google search. Read More »

7 Deadly Copywriting Sins

By Ryan Healy   |   December 25, 2009

If you’ve ever tried to write a sales letter or space ad, then you know from experience that it’s easy to make mistakes.

And it’s easy to forget critical copy elements.

With that in mind, here are “7 Deadly Copywriting Sins” I frequently encounter.

Deadly Copywriting Sin #1: Hyped-Up Headlines

It’s often a good idea to make a strong promise or challenge a common belief in your headline. But it’s not a good idea to cross the line into hype.

How do you know when you’ve crossed the line? Read More »

SEO vs. PPC: Make Sure Your Site Shows Up

By Bob Dumouchel   |   December 24, 2009

For your small business marketing you need to understand the tools and pick the right one for the right job at the right time.  You cannot effectively compete without at least considering all the marketing channels and that certainly includes both SEO and PPC.

The issue is not “Either Or.” It is about the balance, frequency, and audience.

If you have a web site you need to consider playing on both sides of the SERP (Search Engine Results Page). As people debate the issue of SEO and PPC I hear some very interesting statements and my absolute favorite is “I never click on the ads.” The reason it is my favorite is it is so blatantly absurd.  Read More »

The Easy Way To Cut Costs and Increase Sales

By Tom Hopkins   |   December 23, 2009

The average business loses 15% of their clients on an annual basis. It’s safe to assume that some clients move away or sadly, pass away. If you sell to businesses, some of them may close. But, many simply stop coming. That’s because you haven’t established relationships with those clients. The clients feel no loyalty…no obligation to return.

With the cost of gaining new business five times that of keeping current clients, it’s wise to do all you can to keep those people coming back for more. Read More »

What Santa Knows About Marketing And You Should Too

By Charlie Cook   |   December 22, 2009

Imagine you could market like Santa. You’d be feeling jolly too. Find out what he knows in today’s article below.

What’s Santa know?

Read More »

Networking: How To Turn 250 Contacts Into 31,250

By Jan Vermeiren   |   December 22, 2009

Do you remember the last time you were on a holiday and met another someone you knew? Ten to one you discovered you had a mutual contact and that one of you made the remark: “It is a small world, isn’t it?” This happens a lot on holidays. It even seems that this happens more abroad than in our daily lives. Is this a coincidence? Or is there more?

It is not that odd. We indeed live in a small world. Read More »

Word Of Mouth New Year’s Resolutions

By Kim Sheehan   |   December 21, 2009

It’s that time of year again…everyone is coming up with their New Year’s Resolutions. If you are committed to starting, building, and nurturing a word of mouth campaign, here are some resolutions to get you started with a great campaign. Read More »

The Secret To Sales Success

By Jeffrey Mayer   |   December 20, 2009

Shirley told me she sometimes felt like a lioness hunting big game in Africa. When she needed business she went out and found it.

Then after she closed the sale and got that big commission check, she sat back and rested. Like the lioness who lays down after a successful hunt, rolls over on her back, and takes a long nap.

When the lioness is hungry she begins hunting for food again. And that’s what Shirley does. When she needs some business, she goes out and looks for it. Read More »

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