One way to develop some word of mouth for your business is to position yourself as an expert in your field. You don’t think you’re an expert? Of course you are: you’re an expert about your own business.
Do your customers come to you for Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
Wake Up: Is Your Business Dying On The Vine?
Is business slow? Are you frustrated and wondering what to do to make ends meet, much less become really profitable again?
I spent the first ten days of October on vacation with my wife in a small town in northern Vermont, where I followed two very different business stories in the weekly paper.
Picking up the paper on our arrival, I read an irrate letter to the editor from Larry, Read More »
Are You Tuned In To WII FM?
Every sales presentation should answer the customer’s question, “What’s in it for me?” This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt.
Most presentations are Read More »
Improve “Glance Readership” Part II
Glance Readership is the 2 seconds you get when someone first picks up your post card. In this time they decide to either read it — or throw it out (along with your money).
In part one of this article, we discussed creating a great headline to drive readers into reading the rest of the post card text. This was by using Read More »
5 Strategies For Your Next Sales Call
Jim called me because he was frustrated. He was sending out lots of sales quotes and sales proposals but very few of them were converting into sales. He was spending hours of time each day doing this, but making little money.
Jim’s company manufactures electronic components. Every day he receives three, five, ten or more incoming calls where Read More »
A 2-Letter Word That’s So Hard To Say
If, like me, you run your own business, you’ll know how easy it is to take on jobs that are not really yours and that you don’t have time to do.
We do it because Read More »
What’s Missing From Your Email, Sales Letters, Website & Ads
John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.
The reason for this was >> (Read More)
Got Suggestions? How To Improve Customer Service
The Canton Public Library in Canton, Michigan has an outstanding reputation for service. It is ranked as one of the top libraries in the state for the type of services it provides as well as its high number of patrons.
This library has everything from a receptionist who greets each person to a large reading room with a fireplace. What also adds to the atmosphere Read More »
Be Brief To Get Noticed
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief.
A brief can take several forms. It can be: Read More »
