I was working with Shelly, one of my success sales coaching clients, and she asked me “What should I be doing so that I can start the week off with a bang?”
“What do you mean?” I asked.
She explained that each week her Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
6 Tips For Making Your Website More SEO-Friendly
If you’re looking for more qualified traffic to your site, here are some very simple ways to help ramp it up. Before you spend a lot of money with a SEO firm, take some time to understand the basics of Search Engine Optimization and try these simple steps: Read More »
Do Your Research Before Pitching Journalists
You’ve heard me grumble about media mutts who deliver public relations pitches that have nothing to do whatsoever with the media outlet they’re pitching it to.
For a perfect example of what I’m talking about, Read More »
Making Good Stuff Great
When a meal, a painting, a movie or an ad seems a little flat and boring, the likely culprit is insufficient divergence. Most creators, whether chefs, artists, cinematographers or ad writers, instinctively add what “feels right” throughout the creative process. And this is why Read More »
A Simple Way To Write Your First Sales Letter
Writing your first sales letter can be intimidating, especially if you’ve been told that you need to write a lot of copy to make a sale.
The truth is, Read More »
Good Radio Commercials vs. Bad Radio Commercials
If you advertise or are thinking about advertising on the radio please heed this warning….
RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).
I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.
Here is the scenario: Read More »
5 Ingredients To Spice Up Your Sales Pitch
What’s the one thing each small business owner or entrepreneur needs to build their small business?
The answer is Read More »
You’re On Linked In – How can you use it to sell more.
Many sales people have a Profile on LinkedIn and some connections. However, most of them ask themselves: what can I actually do with it? How can I use it to increase sales?
Here’s why it’s important for sales: Read More »
