Before you can help a potential client make a decision about owning your product or service, you must have certain knowledge. This knowledge will give you power in the selling situation because knowledge is power when properly applied.
So, what knowledge is it that you need? Read More »
How can you get LinkedIn to help you generate more leads, and grow your business?
Many sales people tell me LinkedIn doesn’t work for them. Find out the simple way to use it and prosper. Read More »
Last month, the Federal Trade Commission issued new rules regarding blogging and disclosures. Specifically, any blogger who reviews a free product from a marketer (or advertiser, or business owner) must disclose his or her relationship with the company.
Therefore, if I’m a blogger who Read More »
Let’s see, where were we… oh yes, you were bitching, er… complaining that your post card wasn’t long enough to sell your products, and I said you’re right – it isn’t. The ONLY job of the post card is to make the reader pick up the phone and call YOU, then YOU sell your products. To do that, offer something FREE. Read More »
Every smart entrepreneur and small business owner knows it. You know that what you read in a blog is someone’s best ideas and that they’re sharing their opinions with you. And you know that most people who have a blog are doing it in order to Read More »
What’s the nastiest nasty job lying around your office, you know those jobs that we know we have to do but just keep putting off?
If you’re anything like me, it’s likely to be a piece of paper with the words, “Tax Return” written on it. Read More »
No matter how smart you are, the current economy has made it harder to close sales. It’s like trying to hit a home run in baseball and discovering that the pitcher doesn’t have to throw the ball right in front of you anymore.
Swing the same way you used to and you’ll Read More »
Happiness rarely triggers commerce. Unhappiness often does.
People make purchases due to dissatisfaction with the way things are. We make a purchase when Read More »
Two customers order breakfast at a nationally known restaurant. The waitress takes their order, thanks them and walks away. A few minutes later, she returns with the two breakfast orders. One of the two customers notices that he didn’t get the honey he ordered for his muffins.
The waitress comes by a few minutes later, obviously very busy, and checks to see if everything is ok. The customer mentions to her that he didn’t get the honey that he ordered. She acknowledges him and promises to get it. Several more minutes go by and nothing happens. Read More »
