Drakeshire Dental Center in Farmington, Michigan is doing something unique. It is making a concerted effort to market its dental services to the Japanese population.
One of the three partners, Karson Carpenter, DDS, explained that once they identified the fact that there was a strong Japanese concentration located within a ten mile radius of their office, they knew they had a unique opportunity. Read More »
Most people who exhibit at trade shows overlook a powerful publicity tool that’s just waiting for their news.
It’s the trade show daily, the newspaper that offers a bird’s-eye view of what’s happening that day at the show.
When I first attended the BookExpo America convention last year, I was kicking myself for not paying closer attention to the dailies. I missed meeting Gene Hackman, Read More »
Over the last few years, we’ve seen a fundamental shift in how and where people get information. Things have changed and if you’re marketing isn’t changing too, you and your business will be left behind.
For many businesses, it’s already happening. Here’s the top 11 ways things have changed. Read More »
I was sitting at the airport and a young mother with a little girl sat across from me. A few minutes later a middle aged woman sat next to the little girl and as soon as she settled in she asked the little girl, “how are you?” “Fine,” the little girl said. The woman then asked the little girl if she was going to ask how she was. The little girl said “I’m not interested.”
We may think that’s funny, however, that is exactly what we expect our customers to do. Be interested. Read More »
Whether you’re an aspiring athlete or an ambitious online entrepreneur or business owner, there are two things you need to know to succeed.
First you need to know Read More »
One of the biggest difficulties you face when writing a sales message is making it believable.
This is especially true on the Internet where hyped-up sales letters have multiplied like weeds in an untended garden.
So the question becomes, how do you break through your prospect’s natural skepticism with copywriting? How you do you write in a such a way that he believes everything you say? Read More »
Do you use email to market your business? Have you ever been frustrated by the lack of response. You write your email, send it out and then… nothing happens.
This past week in my MasterMind Group, Jay wanted to know how he could get a better response with his emails. Read More »
With more than 400 million searches performed online every day, SEO is 
becoming increasingly important to businesses. If your site doesn’t come up on the first page of the search results, then you are missing out on thousands, if not millions, of potential customers.
So, how do you make sure your website gets to the top of search engines like Google, Yahoo and Bing? Read More »
The ratio of extraverts to introverts in our nation is 50.5 to 49.5 percent. So why do sales trainers assume that every customer is extraverted?
Extraverts like to engage you verbally, believing that dialog produces superior thinking. Consequently, the best way to keep an extravert thinking about your product is to Read More »
