You know you’re onto something when your ideas are showing up in Scott Adams’ “Dilbert” comic strips.
For years I’ve been preaching that the telephone is a more effective way of selling than face-to-face meetings. Now my ideas are Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
3 Tips for Better Small Business Leadership
“What’s with your attitude?”
The biggest difference between small business leaders and followers is their attitude. Most people approach a problem in one of the following three frames of mind: Read More »
Video Marketing: Over the Top?
I’m a big fan of using youtube and videos to grab attention, entertain your target market, generate leads and market products and services. And I’m always looking for entertaining small business marketing videos.
Here’s one that came my way. Personally I think it’s over the top, Read More »
Go the Extra Mile, Get A Customer For Life
How far should you go for your customers? See how one family-run small business has kept a customer for life.
It was 4:45 p.m. on a warm Friday afternoon in Traverse City, Michigan. The owner of Ferguson Lawn Supplies and Equipment, Ken Ferguson, and his son Chuck, were just about ready to close for the day. The phone rang and as Chuck answered it, he was greeted by a very desperate voice. Read More »
6 Copywriting Tips Before You Put Pen To Paper
Are you a business owner trying to produce more leads, get current customers to buy more, and consistently do it through super-hot, money-generating online and offline copy.
The solution is simple. Find out what the direct-response experts do and how they write copy that pulls in sales like a magnet. Use these six simple steps to generate the BIG bucks.
Before you ever put pen to paper or type a single word, you MUST… Read More »
Are You Making The Old Mistakes?
You need some new ideas because the old ones aren’t working. Its time to reinvent your small business advertising, your products, maybe even yourself. But you’re stuck trying to visualize a new system using the old system.
Like a dog chasing its tail, you keep coming back to the same old place. Let me tell you how to break out of that. Read More »
Press Releases: Don’t Write One-Size-Fits-All
When you write a news release, do you write different versions of the same release – emphasizing different things in the first paragraph – depending on what media outlet you’re sending it to?
Smart publicity hounds do. They want every magazine editor to read their releases and Read More »
Phone-Ins, Warm Calls & Cold Calls
What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?
These are the types of questions Read More »
The 4 Most Important Changes You Need to Make To Get More Live Leads
“I’ve been sending out 3,000 postcards a month but I’m only getting a few responses lately. What am I doing wrong?” – Frank from Little Rock, AR
Are you getting to few responses, generating too few leads with your small business marketing?
In order to get the same amount of business flowing through their doors many entrepreneurs have taken the logical step of increasing their marketing, extending their reach. That’s a good idea but it’s going to Read More »
78% of Sales Are Lost Before You Make The Call!
Seventy-eight percent of all sales people fail because they lack what skill? When asking that question to a group of sales people the answers are all over the board. Closing usually comes out as number one, objections are number two, after that it’s a toss up between making presentations, getting people’s attention, follow up and asking questions.
The reason 78% of all sales people fail, or fail to reach their sales objective is due to Read More »
