Watch out! As your site grows, it can get harder and harder to manage.
That’s what happened to me. This site has been up for over six years, and when I first started out, it was just a handful of pages, and adding one or two a week wasn’t any big deal. Of course I had to get a page design program, teach myself Read More »
It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.
A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.
Radio obviously works. If it didn’t, Read More »
There is no such thing as a natural born salesperson. No woman in the delivery room looked at her newborn child and said, “We’ve got a 
Champion salesperson here!”
Everyone starts out with pretty much the same abilities. Where you go from there depends on Read More »
If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.
Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, Read More »
When people talk about your business, what are they talking about? If you can quickly name the one thing that they’re saying (‘we have the best burgers in town;’ ‘our prices can’t ever be beat;’ ‘our employees are the most helpful in town’) then you have a competitive advantage: you have one thing that sets you apart from your competitors. And that’s great. You can stop reading now.
But chances are, what people are saying about your business is Read More »
Sharon said she was ‘great’ when she’s in front of a customer – who is usually a referral. Her presentations were wonderful.
But if she were trying to reach that same person as a cold call by phone for the first time, her call would be a big-time bust, and she probably wouldn’t get the appointment. Her wonderful opportunity would be lost.
“What makes you so good in person?” I asked. Read More »
My two oldest kids are now in their late twenties and old enough to make their own decisions. But whenever they face a big decision, they always ring home and ask my advice.
This week, it was my oldest son’s turn. He’s in a job in a sector that has been going through some uncertain times. Read More »
Are you a success seeker?
Do you continually search for ways to grow and prosper?
Do you believe that life-long learning is the key to success and achievement?
If you answered “Yes” to any of the questions above, Read More »
Want to make an informed decision about how much to spend on your small marketing, or whether it’s worth spending money on advertising or what retaining a few more clients could do for your bottom line? Do the math.
I’ve just posted 6 free marketing tool calculators on the site for you to use. Read More »
I’ve been clicking through the google adwords for a recent project and every 10th ad or so 
I run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.
How dumb is that? People paying for clicks on their google ads and then losing their prospects by Read More »
