America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While supplies last”), and lied to repeatedly (“Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. With effortless ease we shut it out of our minds.
Why are advertisers happy when their ads sound like ads? Read More »
Do prospects ever object to your prices?
In this economy people are having second thoughts about spending. What’s the simple secret to overcoming their objections and help them get what they want and buy from you? How can you avoid losing the sale, overcome objections to price and see your profits grow? » (Read More)
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There’s a man by the name of Tony Grech who owns and runs Grecko Printing & Imaging. Tony’s print shop is one of the busiest in the area. Whenever I walk into his store, he calls me by name as he greets me. At first, I thought I was someone he particularly liked. We had discovered… Read More »
“What is your closing ratio?” is a question I ask of almost everybody I speak with. Nine out of every ten people I ask the question to say they don’t know. And the one person who does answer says something like:
* My closing ratios are 20 percent. or,
* My closing ratios are 40 percent. or,
* I close 80 percent of all my opportunities.
“What kind of statistical records do you keep?” I ask.
“I don’t keep any detailed records.” Is the usual reply.
“So how do you ‘really’ know Read More »
So now, according to the experts, it’s official we are in a recession. What are you doing to prosper in this tough economy?
What are you doing to guarantee that you can continue to see your income grow and you’re not stuck in the same place years from now? Read More »
Everyone I talk to wants to be wealthy. Most are savvy, hardworking and willing to do whatever it takes to achieve their financial goals.
What’s the one thing that holds most smart people back?
What’s the one thing that limits your earning potential? Read More »
Want to know the secret to avoiding getting the cold shoulder from a prospect?
There is a simple way to warm up your prospects so they become clients… Read More »
Want more clients and bigger profits?
Did you know that most smart business owners, despite working dawn to dusk could be making 2-4 times as much just by making a few simple changes to either their business model, their pricing strategies or their marketing? Read More »
Ever sit at your computer screen to write an article or blog post when it hits you. You got nothing! No ideas. No brilliant copy to help prospects get to know you or see that you’re the go-to expert.
What do you do? How do you get past that blank computer screen? Read More »
In my last appearance at this blog, I talked about getting started with word of mouth marketing and the importance of setting goals, identifying key prospects to deliver your word of mouth marketing message, and how to ask these key people to be part of your program. Now that those people are in place and ready to start talking about your small business, what comes next? Read More »
