A young man, hired by a supermarket, reported for his first day of work. The manager greeted him with a warm handshake and a smile, gave him a broom and said, “Your first job will be to sweep out the store.” “But I’m a college graduate.” the young man replied indignantly. “Oh, I’m sorry. I didn’t know that,” said the manager. “Here, give me the broom, I’ll show you how.” Read More »
The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy
The Top Web Marketing Strategies That Sell
Now that we’re almost 75% of the way through 2009, how’s business? Are you worried by stagnating – or worse, shrinking – sales? Wish you could increase your profits and make this year one of your best ever?
I’m going to let you in on three simple secrets that are not only essential to your business survival but could make this year one of your most profitable ever. Think it’s too late? Read More »
Nickel and Dimed To Death By Customers?
A few months back, a business owner approached me after one of my presentations and complained that he had been in the office supply business for over 20 years, during which time he had never seen it so bad as now.
Customers were constantly trying to Read More »
Avoid Paying For Advertising To Increase Profits
Type “small business marketing” in Google. You’ll find www.marketingforsuccess.com, near the top of the first page of listings.
If I was to pay Google Pay Per Click to get this exposure, I would have to pay around $2.00 a click. Ouch!
To get as many people coming to my site as I get now, it would cost me Read More »
How To Sell When It’s Tough…
Think you have it tough selling in this economy?
Imagine you owned two frozen yogurt stands in the Midwest. It’s walk-up service only, no indoor seating and it’s the dead of winter. And, no surprise, hardly anyone is buying, only a few diehard customers are showing up.
What could you do to increase sales? Read More »
Why Hardly Anyone Is Buying
When you use the same approach everyone else does, your marketing takes on a “me too” look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all.
Want a better response from your marketing? Want your prospects to actually contact you and buy from you? Read More »
Throwing Out Profits?
Eric, a friend of mine, grew up on an island off the coast of Maine. His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people in July and August provided the biggest opportunity.
The summer folks loved clambakes and Eric was regularly hired to help out and to Read More »
A Gun Without A Trigger
Logic in sales is a gun without a trigger. You can twirl it all you care to, but you can’t fire it. Emotion has a trigger. You can hit a target with it. Every time you generate a positive emotion, you’re pulling the trigger on another accurate shot at closing the sale.
To understand which emotions sell Read More »
Take the Sting Out of Marketing
Have you ever seen the musical Jesus Christ Superstar? Remember that song, “What’s the Buzz?” I think that’s when the term buzz first became an important part of popular culture.
Buzz is simply conversations about your business: conversations between you and a customer, among customers, and between customers and non-customers. And every business – large or small, online or offline – wants buzz.
How do you create buzz? Read More »
The Real Secret To Building Wealth
What would your life be like if you doubled your income this year? What if you doubled your income AND you doubled the time you spend doing what you love with the people you love?
How can you go from a big dream to reality Read More »
