Did you ever have the nightmare in which you’re taking a final exam for a college course, and it suddenly dawns on you that you’ve never attended one class?
Or how about the bad dream in which all your teeth fall out?
Or the one in which you’re going about your business, usually at work or in a public place, and realized you aren’t wearing any clothes?
Dream expert Lauri Lowenberg says those nightmares and others are good for us because they teach us a lesson about something that deserves our attention.
Lauri used her “nightmares are good for you” pitch at the National Publicity Summit in New York City years ago, and immediately caught the attention of a booker for “The View.”
On October 29, 2004, she was a guest on the Halloween episode in which Meredith Vieira and Company wore costumes and talked about spooky stuff like bad dreams.
At the publicity summit, Lauri also successfully pitched a story to the Hackensack Journal in New Jersey. A producer at ABC’s “Good Morning America” read it and booked her for that show on November 29, 2004.
Her publicity campaign suddenly grew on its own, like a giant snowball rolling downhill. CNN’s Anderson Cooper interviewed her twice, and Dr. Sanjay Gupta, CNN’s chief medical correspondent, interviewed her once.
What can national publicity like that do for you?
– Joan
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