How To Overcome The #1 Barrier To Sales…

Ever wonder why more people aren’t lining up to buy from you? After all, you’ve worked hard to provide great products and services.

There are thousands, if not tens of thousands of buyers looking to spend money on your products and services and if you could just get… even a fraction of these people to become customers you could easily double or triple your small small business sales.

So what’s keeping them from buying?

You’re not giving them the information they want. And without the one piece of information they want, you’re letting them walk away, with money in their pockets, when you could easily implement a strategy to convert them into top paying clients.

Let me give you an example.

Back in January, I took a spill skiing and finished tearing my ACL, the ligament at the back of your knee, which gives it lateral stability. Since then I’ve been skiing with a knee brace, putting off the surgery until the end of ski season.

A few weeks ago, I went into see the orthopedist my wife uses. It turns out his business is slow, so I was able to get right in. And I know he’s competent, as he did a great job on rebuilding my wife’s thumb joint.

After his examination, he had me go for an MRI of the knee, and when I took a look at the report it was clear I was going to need surgery.

So did I call him back and schedule the operation?

Actually, I didn’t.

I made an appointment to see another orthopedist, the one who operated on my shoulder six years ago. He’s much harder to get into to see and operates out of NYC, an hour’s drive away.

Why didn’t I sign up with the local orthopedist?

It had nothing to do with logic, competence or convenience, all the things most people use to try and sell their products and services.

The fact of the matter was the first orthopedist rubbed me wrong. It felt like he was trying to sell me on the operation and I didn’t like him. I felt like he was more concerned with his small business sales, than he was with my well-being. And after thinking about it, I didn’t want someone operating on me I didn’t like or that I felt was trying to sell me.

Ultimately, I’m sure he would have done a fine job, but I didn’t like him or trust him.

Simple as that! He’d lost the sale.

So let’s review.

The first step in marketing is to get your prospect’s attention, but what then?

Once you’ve got their attention, the key is to help them get to know you, like you and here’s the big one – TRUST YOU, so they want to buy from you.

Without trust your prospects will do what I did. They’ll walk away and go to your competitors, even if you’ve got the perfect solution.

How can you get your prospects to know you, like you and trust you?

If you’re reading this, the answer should be immediately apparent. Share ideas, stories and tips. Videos are even better.

Help people get to know you as the competent, caring and fun-loving person you are. When you do, you’ll stand out head and shoulders above your competitors. And when your prospects are ready to buy, they’ll buy from you.

When people decide to buy from you, it’s not by chance. It’s because you’ve given them the information they need and want in order to trust you.

Ready to double or triple your small business sales this month? Ready to keep your prospects from buying from your competitors?

Whether you’re an orthopedist, an audiologist, a sports trainer or a homebuilder, the key to getting people to buy from you is trust. When you have it, it’s like money in the bank. And without it, you could see your business slow to a crawl.

Ready to take your existing business and leverage it, so you attract a lot more clients? Currently, I have one opening in my coaching program for one-on-one mentoring.

Apply here right away to be considered >>

To your success,

Charlie
MarketingForSuccess

P.S. The day after April Fool’s day I’m headed in for a half hour of surgery and then, fun, fun, – 3-6 months of recovery. Obviously I won’t be hitting the ski slopes this spring anymore, so I’ll have more time to focus on my coaching clients.

To be considered, apply here >>

P.P.S. Find out why one of my clients, John Allen said, “I’ve learned more in two months in your program than in two years working with Chet Holmes.”

Or how another client, Kris Simmons used just one strategy I showed him to sign up 30 new clients in less than 6 weeks.