Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

What’s the secret to success? Really?

By Charlie Cook   |   July 20, 2012

Is making money important to you? Is that the true indicator of success and happiness for you?

Really?

Ultimately, it’s not about how much you make but how much… Read More »

What Can You Learn From The Voice, American Idol and So You Think You Can Dance About Your Marketing?

By Charlie Cook   |   July 13, 2012

Thursday night we drove into New York City to see one of our favorite singers of all time, Bonnie Raitt.

I’m a fan of the blues and have been listening to Bonnie Raitt ever since she started her career back in the ‘70s when I was in college.
And her performance, was… Read More »

Which Type Of Person Are You?

By Charlie Cook   |   July 10, 2012

There are some things I like to do think about doing, some things I like to do and some things I like to delegate to someone else to do.

I like to dream about becoming a surfer and like watching surfing movies, but given I’m not that interested in swimming, it’s probably not going to happen. Read More »

Everything I Know About Marketing I Learned From My Dog

By Tracy DeYoung   |   June 27, 2012

It’s true. My dog, Jake, is a marketing genius!

I’m serious. This dog could convince you to buy a popsicle in the middle of an Alaskan blizzard. He has me trained to walk him in the middle of a rain storm on a muddy path battling hordes of mosquitos while running a fever of 102.

My dog Jake is the king of… Read More »

The Marketing Mistakes That Can Kill Your Small Business

By Charlie Cook   |   June 21, 2012

My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find.

A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats.

But then the house started… Read More »

What’s Changed…

By Charlie Cook   |   June 19, 2012

Last weekend I was on the river in Chicago, taking the architectural tour of this beautiful city.

Amongst the distinctive skyscrapers the city was known for, our tour guide pointed out the, now abandoned, old… Read More »

5 Steps To Business Networking For Bigger Profits

By Charlie Cook   |   June 17, 2012

What’s the easiest way to attract new clients whether you’re just getting started or you’ve been in business for decades? It’s networking your business to success.

Or it could be if you know how to do it right and avoid the… Read More »

How Alan Got 217 Prospects In The Door Last Month

By Charlie Cook   |   June 12, 2012

How can you get more clients?

Here’s the secret formula Alan used to get 217 exercise enthusiasts into his fitness studio in Seattle to try their unique program.

This past December I got a call from… Read More »

Small Business Marketing Made Simple For Busy Service Professionals

By Charlie Cook   |   May 23, 2012

Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »

The Only Two Things You Need To Grow Your Business

By Charlie Cook   |   May 22, 2012

Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?

I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »